Official: Original HP isThe Best Choice for Printing

Lisbon (ots/PRNewswire) -

- European Research Firm Innovationstechnik Proves Original HP
Inkjet Cartridges Print More and are More Reliable Than Alternatives

HP today announced the findings of a third party report it
commissioned to look into the efficacy of Original HP ink cartridges
as compared with alternative, so-called 'store/refill brand' and
'refill station' European offerings.

Leading European research firm Innovationstechnik tested more than
1,000 inkjet cartridges from 16 well-known European store/refill
brands and refill station offerings against their Original HP
counterparts during late 2006 and early 2007. The findings were very
clear(1):

- Original HP inkjet cartridges print 34% more pages than
compatible alternatives(2)

- Original HP inkjet cartridges print 69% more pages than
cartridges refilled at refill stations(3)

As well as looking at the relative yields afforded by the
different inkjet cartridge alternatives, Innovationstechnik also
tested their relative reliability. The results were equally
clear-cut:

- On average, more than one in five (24%) compatible alternatives
were dead on arrival(4) or failed prematurely(5)

- On average, one in three (33.6%) inkjet cartridges refilled at
shops or kiosks were dead on arrival or failed prematurely

"In yet another test, Original HP Supplies prove that they offer
not only better reliability and better quality results than
alternative options, but they give far superior value for money,"
said Vincent Vanderpoel, vice president and general manager Supplies
Business, Imaging and Printing Group, Europe, Middle East and Africa.
"Considering HP's unrivalled commitment to environmental
responsibility in printing supplies and choice of supplies to suit
every printing project requirement, the reasons to buy anything but
originals are becoming less and less convincing."

Innovationstechnik tested a minimum of 17 cartridges per cartridge
type and brand to ensure statistical validity, though in some case
more cartridges were tested as necessary to adhere to ISO/IEC 24711,
which states that a minimum of nine cartridges must be successfully
tested. Page yield was then calculated based on all cartridges
tested, including defective units.

Similarly, the testing of a minimum of 17 cartridges tested per
cartridge type and brand ensured statistical validity for the
reliability tests performed by Innovationstechnik. Reliability
problems were expressed as the percentage sum of dead on arrival
cartridges and those that resulted in premature failures.

For more information on test results, methodology and HP and
Innovationstechnik, please visit www.hp.com/cc/inktest (where cc
stands for country code, e.g. 'uk' for the UK, 'it' for Italy, etc.)

About HP Vivera Inks

HP Vivera Inks, designed exclusively for HP inkjet printers,
enable consumers using HP specialty photo papers to print extremely
high-quality photos that will resist fading for generations. The
extraordinary performance results from superior ingredients, unique
formulations and painstaking manufacturing processes that ensure
exceptional purity.

Formulated to work together with the printer and paper as an
entire system, HP Vivera Inks encompass two key elements that
contribute to the inks' exceptional performance:

Superior ingredients and unique ink formulations: proprietary HP
Vivera Inks are specifically designed to address key printing
attributes most important to customers.

From innovative dyes to advanced pigment dispersion technologies,
HP ink technology continues to stay ahead.

Exceptional ink purity: combining precise levels of purity for
each ingredient with stringent, "clean" manufacturing processes helps
ensure the optimal reliability and performance of HP inks.

About HP

HP focuses on simplifying technology experiences for all of its
customers - from individual consumers to the largest businesses.
With a portfolio that spans printing, personal computing, software,
services and IT infrastructure, HP is among the world's largest IT
companies, with revenue totaling US$97.1 billion for the four fiscal
quarters ended April 30, 2007. More information about HP (NYSE: HPQ)
is available at www.hp.com.

About Innovationstechnik

Innovationstechnik, founded in 1979, has been offering quality
assurance and testing services to the imaging and printing industry
for more than 10 years. Among Innovationstechnik's customers are both
OEM as well as aftermarket companies. Innovationstechnik also
regularly conducts testing for the biggest German IT publication,
Computerbild.

(1) Based on results of brands tested in 2006/2007 by
Innovationstechnik test commissioned by HP. Testing performed on HP
45, HP 78, HP 56 and HP 57 Inkjet Print Cartridges. Individual
results may vary. See the Innovationstechnik report at
www.hp.com/cc/inktest for details.

(2) Confronted with different comparative advertisement rules
within the EMEA region, the percentage HP communicates across EMEA is
based on German comparative advertisement legal rules that bound HP
to communicate the result compared to the best German tested brand
with 34.6%, instead of the average test result of 79.5%

(3) Confronted with different comparative advertisement rules
within the EMEA region, the percentage HP communicates across EMEA is
based on German comparative advertisement legal rules that bound HP
to communicate the result compared to the best German tested brand
with 69.1%

(4) 'Dead on arrival' cartridges were defined as those exhibiting
substantial ink leakage, fewer than 50 pages printed, or colour mix
on 10 consecutive pages.

(5) 'Premature failure' cartridges were defined as those that
afforded less than 75% of the average yield excluding DOAs for that
cartridge type and brand.

This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP
and its consolidated subsidiaries could differ materially from those
expressed or implied by such forward-looking statements and
assumptions. All statements other than statements of historical fact
are statements that could be deemed forward-looking statements,
including but not limited to statements of the plans, strategies and
objectives of management for future operations; any statements
concerning expected development, performance or market share relating
to products and services; anticipated operational and financial
results; any statements of expectation or belief; and any statements
of assumptions underlying any of the foregoing. Risks, uncertainties
and assumptions include the achievement of expected results and other
risks that are described from time to time in HP's Securities and
Exchange Commission reports, including but not limited to the risks
described in HP's Annual Report on Form 10-K for the fiscal year
ended Oct. 31, 2006 and other reports filed after that Form 10-K. HP
assumes no obligation and does not intend to update these
forward-looking statements.

(c) 2007 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the express
warranty statements accompanying such products and services. Nothing
herein should be construed as constituting an additional warranty. HP
shall not be liable for technical or editorial errors or omissions
contained herein.

www.hp.com

ots Originaltext: Hewlett-Packard Company
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Editorial contacts: Marion Schmidt, +49-7031-14-57-341,
marion-presse.schmidt@hp.com; Hewlett-Packard Company, Schickardstr.
32, D-71034 Boeblingen, Germany