SAF Half-Year Financial Report 2007

Guidance confirmed unchanged

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stock market/Half-Year Financial Report

Tägerwilen (euro adhoc) - - Revenues of EUR 6.2 Mio. (H1/06: EUR 6.3
Mio.) changed only marginally when considered for the full six-month
period - On quarterly basis a year-on-year decline of revenues due to
extraordinary strong previous quarter - Half-year net profit of EUR
1.1 Mio. (H1/06: EUR 2.1 Mio.) - Successful direct sales and partner
management

Tägerwilen/Schweiz, August 28, 2007. SAF AG, which is listed on the
Prime Standard of the Frankfurt Stock Exchange (ISIN CH0024848738)
developed as expected in the second quarter and confirms the guidance
given for fiscal year 2007.

Sales changed only marginally when considered for the full six-month
period. They amounted to EUR 6.2 million, as against EUR 6.3 million
in the first half of 2006. In the second quarter of 2007, SAF´s sales
amounted to EUR 3.3 million, a year-on-year decline of 20.2 percent.
Net profit amounted to EUR 0.6 million in the second quarter of the
current fiscal year, a year-on-year decline of 69.0 percent.

In the first six months of the current fiscal year, SAF generated a
net profit of EUR 1.1 million, 48.5 percent less than in the same
period of 2006. SAF has confirmed unchanged its guidance for the
full-year 2007. Accordingly, the Company expects sales to increase to
between EUR 18.5 million and EUR 20 million and net profit to reach
between EUR 5 million and EUR 6 million.

In the previous year the Company benefited from an extraordinary
surge in demand which vastly outperformed even the most optimistic
expectations. Success of this magnitude was not to be expected in the
second quarter of 2007. For this reason, SAF´s sales and earnings did
not reach those achieved in the record quarter of 2006.

Apart from the record prior-year figures, the main reasons for the
decline are the investments in a significant strengthening of the
sales organization, as well as the recruitment of new specialists for
research and software development. Both initiatives will lay a strong
foundation for SAF´s future growth.

Build-up direct sales and partner management As is evident from the
successful partnership with SAP and the international expansion of
direct customer business, SAF is well positioned to continue on its
growth path. In the USA the Company is in final negotiations with one
of that country´s top five retail groups. In the United Kingdom, a
deal with one of the UK´s five largest retail groups is very close to
being concluded. In Poland, SAF is engaged in promising negotiations
with two drugstore chains. In the Asia-Pacific region, SAF has
expanded its business with one of New Zealand´s biggest food
retailers.

SAF strengthens product range SAF has also achieved new technological
successes. The excellent outcome of tests of a software prototype for
the optimization of industrial order processes has established a
perfect opportunity for a development partnership with a leading
packaging manufacturer. The innovative forecasting system SAF
FirstTimeItems for fashion items and other products without previous
sales history is also making good progress. SAF has acquired an
indefinite license for proven software technology based on artificial
intelligence. This will significantly accelerate the process of
getting the product ready for market introduction and thus our
expansion in these new markets.

"This puts SAF in an even better position to expand its customer base
around the world" mentioned Dr. Andreas von Beringe, CEO of SAF
"enhanced potentials in its core market retail as well as expansion
into new industries are a solid basis for sustainable growth" adds
von Beringe.

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. Today, the company employs approx. 90 people.
Consolidated sales revenues for fiscal year 2006, were approx. 13.6
million EUR with consolidated profit of 4.6 million EUR according to
IFRS statements. SAF´s products are distributed in many European
countries as well as in the United States. The company is
headquartered in Tägerwilen, Switzerland. SAF also has a subsidiary
in the United States: SAF Simulation, Analysis and Forecasting
U.S.A., Inc., Grapevine, Texas and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus
on Nearshore-Development.

Contact:
SAF AG
Astrid Strömer
Vice President Investor & Public Relations
High-Tech-Center 2, Bahnstrasse 1
CH-8274 Taegerwilen
investorrelations(at)saf-ag.com

Note The complete Half-Year Financial Report as well as financial
tables are digitally available under: www.saf-ag.com: Please click on
"Investor Relations" or call +41 (0)71 666 79 48.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the Offering Memorandum. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc 28.08.2007 07:00:00
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:
Astrid Strömer
+41 (0)71 666 79 48
astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Technologie All Share, Prime All Share
Börsen: Börse Frankfurt / official dealing/prime standard
Börse Berlin / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
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