Reorganised power - Ingram Micro to present its broad-based CE portfolio and strong partners at IFA

Berlin (ots) - For the third time now Ingram Micro will again be
taking the world's largest trade fair for consumer electronics (CE)
in Berlin for its presentation. In Hall 26, Stand 102, this wholesale
Munich company will be joining forces with strong partners to
introduce the top sellers for its business towards the end of the
year and to communicate on new logistics solutions, e-commerce
services, and the V7 trademark.

This year too, 31 August is the day - the international radio
exhibition Internationale Funkausstellung or IFA will be opening its
doors for six days to representatives on the sector and trade
visitors from all over the world. For wholesalers this is the
opportunity to access the full range of customer segments. "Just
before we embark on our business towards the end of the year we and
our partners are of course only too willing to take this opportunity
to gain new customers and foster our contacts," explained Christoph
Dassau, Senior Manager of the Consumer Electronic Group at Ingram
Micro Distribution GmbH.

One-Stop-Shopping

In recent years Ingram Micro has continued to expand its portfolio
on the consumer electronics sector and today provides a wide range of
consumer electronics, IT, and telecommunications for its CE sales
channel. When asked about the trade fair presence Christoph Dassau
replied: "We are the distributor providing the customer a clear
one-stop-shopping solution. And that of course is what we want to
communicate to the CE channel on site as well."

Convergence as lived

That convergence is not only a trend for Ingram Micro became
evident when the business divisions were reorganised this spring and
their organisation aligned strictly to the merging of the markets. At
IFA the reorganised consumer electronics group of the Munich
wholesaler will be presenting itself to customers, suppliers, and the
press under the guidance of Renke Krüger, the new Business Group
Manager for CE, Displays, and Games.

Logistics solutions for the consumer channel One focal subject at
IFA involves new logistics solutions and services for specialised CE
trade. "At our Retail Summer, the Ingram Micro inhouse exhibition for
the retailers, we had already presented three solutions for this
segment in early August. The future will be concentrating less on
price wars and spot deals and more on automated, cost-efficient
processes that we want to communicate, also in individual talks, to
the CE trade at IFA," explained Christoph Dassau. Now as then the
distributor will again be presenting its inhouse services in the
e-commerce field. Interested trade visitors can then learn about the
possibilities of online ordering at Ingram Micro and the e-services,
e.g. the provision of an e-shop.

Strong partners

This year too, Ingram Micro will again be receiving support from
strong partners for its presence at the trade fair: Logitech will be
presenting its intelligent remote control series Harmony, which can
operate an entire home cinema at the touch of a button. The close
partnership with Logitech allows all Ingram Micro customers, whether
e-tailers or stationary dealers, to utilise the opportunity of
accessing high-quality Logitech CE products. The dealers profit from
attractive margins and powerful support.

The stand will see Sennheiser presenting its innovative earphones
for the perfect sound and Zyxel its network solutions for home
cinema. Another highlight at the Ingram Micro stand is the inhouse TV
solution from IBM that every shop owner can afford - at last digital
signage for everyone. Digital advertising on a large shop display
provides end customers on site with buying motivation that posters
and billboards never could hope to achieve in the past. But the ranks
don't stop there: also Epson, Hauppauge, InFocus, Philips, Rapsody,
Toshiba, and Trust will be presenting their latest products and/or CE
campaigns in the distributor's exhibition area. And, of course, this
would not be complete without the attractive V7 displays and LCD TVs
from Ingram Micro's own global brand V7.

About Ingram Micro

As the leading company for IT-products in Germany, Ingram Micro
Distribution GmbH offers a widespread product spectrum in line with
the market with over 350 renowned IT-suppliers as well as services
for e-commerce and logistics for over 30.000 customers. Ingram Micro
Distribution GmbH is the German subsidiary of Ingram Micro. Ingram
Micro Inc. (NYSE:IM), Santa Ana/USA is the largest global wholesale
provider of technology and supply chain management services. As a
vital link in the technology value chain, Ingram Micro creates sales
and profitability opportunities for vendors and resellers through
outsourced logistics services, technical support, financial services,
unique marketing programs and product aggregation and distribution.
The company serves 150 countries and is the only global broadline IT
distributor with operations in Asia. Ranked 70 on the Fortune 500,
Ingram Micro generated $31.36 billion in revenues for fiscal year
2006. Visit www.ingrammicro.com/corp or www.ingrammicro-europress.com

Originaltext: Ingram Micro Distribution GmbH
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Pressekontakt:
Press Contact Ingram Micro:
Alexandra Perry
phone: 089-4208-1296
mobile: 0172-835-7169
fax: 089-4208-2404
IFA-phone: 030-3038-81238
e-mail: pr@ingrammicro.de
http://www.ingrammicro.de