TI DLP(R) Technology Enables Third Dimension Of TV Viewing

Berlin (ots) -

- DLP HDTVs from Mitsubishi and Samsung Enable Next Generation 3-D
Capabilities

DLP(R) Products from Texas Instruments (TI) (NYSE: TXN) is
showcasing high definition 3-D DLP technology at IFA, the world's
largest consumer electronic show. DLP core technology is enabling
stereoscopic 3-D capability for HDTVs that are currently on the
market. IFA attendees will see first-hand how TI DLP Products, a
world leader in digital imaging innovations, is providing consumer
electronics manufacturers with a simple, yet high performance
solution that will deliver the thrill of 3-D content in the home.

As the single unifying technology behind leading 3-D HDTV
applications, the extremely fast response and refresh rate of the DLP
chip allows consumer electronics manufacturers to innovate options
for HDTVs that add an immersive third dimension to TV viewing.
Future-proofing HDTVs with 3-D capabilities is especially desirable
for video gaming, immersive action scenes, and watching fast-action
sports.

Following a similar path to DLP Product's innovation that launched
DLP Cinema® and the digital cinema industry, 3-D DLP HDTV opens the
doors for immediate adaptation of existing 3-D computer games,
software and future 3-D content creators by providing a unique
display option. Over 4,500 screens world-wide use DLP Cinema
technology, with nearly 1000 of them enabled for 3-D movies and
further growth expected as Hollywood expands the number of 3-D
releases.

Adam Kunzman, business manager, DLP HDTV Products commented, "DLP
Products has a strong history of first innovations. We were one of
the first out with full high-definition 1080p, the first with high
color LED and we are proud of our first with a true no-compromise 3-D
HDTV experience for the home. 3-D HDTV viewing is going to further
drive interest in big-screen home entertainment."

Newly developed 3-D-Ready HDTV models from Mitsubishi and Samsung
create a high-definition stereo 3-D picture when connected to a
compatible HDMI/DVI source. Active glasses synchronize to the
display then separate the stereo images to each eye thus providing
the enriching flicker-free immersive 3-D viewing experience.

Kunzman further adds, "Viewers don't have to be limited in their
movement nor settle for small screen size due to cost. The fast
switching speed and high contrast of DLP technology enables a
high-quality, immersive experience at price points that never existed
before. "

TI DLP Products has ushered in rapid growth of 3-D movies and
content by working closely with major movie studios, OEMs and partner
companies. Consumer interest in 3-D entertainment content continues
to steadily increase as a result of theatrical 3-D releases such as
Meet the Robinsons, Harry Potter and the Order of the Phoenix and
other studio projects in development including Beowulf and Avatar.

For more information about DLP technology and manufacturing
customer products visit the DLP Products booth in Hall 26, booth
number 218. For more information on DLP 3-D HDTV visit www.dlp.com/3D
.

For images of high definition 3-D DLP technology please contact
us: dlp@webershandwick.com

# # #

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down
to the most minute detail, delivering pictures rich with color,
contrast and brightness to large-screen HDTVs and projectors for
business, home, professional venue and digital cinema (DLP Cinema®).
5o of the world's top projection and display manufacturers design,
manufacture and market products based on DLP technology. DLP is the
only HDTV technology built from a foundation in the digital cinema
where it set the industry standard demonstrated by the deployment of
DLP Cinema technology in 4,500 theaters worldwide. At the heart of
every DLP chip is an array of up to 2.2 million microscopic mirrors
which switch incredibly fast to create a high resolution, highly
reliable, full color image. DLP technology's chip architecture and
inherent speed advantage provides razor-sharp images and excellent
reproduction of fast motion video. Since early 1996, more than 13
million DLP subsystems have been shipped. For more information,
please visit www.dlp.com.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing
requirements. In addition to Semiconductor, the company includes the
Educational Technology business. TI is headquartered in Dallas,
Texas, and has manufacturing, design or sales operations in more than
25 countries.

Texas Instruments is traded on the New York Stock Exchange under
the symbol TXN. More information is located on the World Wide Web at
www.ti.com .

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Originaltext: Texas Instruments DLP
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Pressekontakt:
European DLP® Press Office

c/o Weber Shandwick
Fiede Schillmöller
Kehrwieder 10
20457 Hamburg
Phone +49-40-35 74 60-27
At IFA: +49-172-458 24 02
dlp@webershandwick.com