ots.Audio: BASF Podcast - Cooler surfaces with special color pigments

Ludwigshafen (ots) -

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The new edition of BASF's innovation podcast "Chemistry of
Innovations" talks about how special color pigments avoid dark colors
to heat up in the sun. Innovative chemistry helps to add special
properties to paints.

In the car, at home, in the office. Dark coated surfaces that
swallow the sunlight grow hot and give off the heat to their
surroundings. An innovative development of color pigments now
provides the effect of surfaces staying cooler. Even at deep black
surfaces this special color pigments cut the solar heat buildup due
to incident sunlight in half. The trick: the special pigments help
the material to reflect more sunlight than to absorb - dark surfaces,
components or construction elements thus remain pleasantly cool. The
applications for the cool pigments are numerous: for solar heat
management in construction, for use in coating and printing ink
industries or for artificial leather.

Direct subscription via RSS-Feed or iTunes (search for "basf"):
http://corporate.basf.com/en/podcast/innovation.xml

Podcast Chemistry of Innovations, English edition:
http://www.basf.com/podcast

More information:
Performance Chemicals for Coatings, Plastics and Specialties at BASF
http://www.basf.com/pigment

More podcasts:
Podcast The Chemical Reporter: http://www.basf.com/podcast
In these entertaining weekly episodes our Chemical Reporter answers
questions on Chemistry in our everyday life. This week's edition will
answer the question: "Why do colors fade?" RSS-subscription:
http://corporate.basf.com/en/podcast/reporter.xml

Direct subscription of BASF Podcasts via RSS-Feed
http://corporate.basf.com/en/podcast/reporter.xml
http://corporate.basf.com/en/podcast/innovation.xml
Direct iTunes subscription when iTunes is installed
(or search for "basf"):
itpc://corporate.basf.com/en/podcast/reporter.xml
itpc://corporate.basf.com/en/podcast/innovation.xml

The use of the audio material is royalty-free. We appreciate
information on the use to podcast@basf.com

BASF is the world's leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics, performance
products, agricultural products and fine chemicals to crude oil and
natural gas. As a reliable partner to virtually all industries,
BASF's high-value products and intelligent system solutions help its
customers to be more successful. BASF develops new technologies and
uses them to meet the challenges of the future and open up additional
market opportunities. It combines economic success with environmental
protection and social responsibility, thus contributing to a better
future. BASF has approximately 95,000 employees and posted sales of
EUR52.6 billion in 2006. BASF shares are traded on the stock
exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further
information on BASF is available on the Internet at www.basf.com .

Originaltext: BASF Podcast English
Digitale Pressemappe: http://www.presseportal.de/pm/67695
Pressemappe via RSS : feed://www.presseportal.de/rss/pm_67695.rss2

Pressekontakt:
Editorial contact:
For the UK:
BASF plc
Chris Wilson
Corporate Communications
Phone: +44-161-488-5616
Fax: +44-161-488-4133
E-Mail: chris.wilson@basf.com

For the US:
BASF Corporation
Betsy Arnone
Corporate Communications
Phone: +1 973 245-7865
Fax: +1 973 245-6714
E-Mail: elizabeth.blicharz@basf.com

For Germany/Europe:
BASF Aktiengesellschaft
Rainer Mueller-Mueffelmann
Corporate Innovation Communications
Phone: +49 621 60-41040
Fax: +49 621 60-20548
E-Mail: podcast@basf.com