MTV Networks International to Significantly Expand High Definition Offering With New Channels & Programming

LONDON and NEW YORK and WARSAW, Poland, September 23, 2010
(ots/PRNewswire) -- MTV Networks International (MTVNI), owned by Viacom
Inc. , today announced plans to significantly expand the company's
high definition services across brands through next year with the
launch of new channels and programming. The announcement underscores
MTVNI's commitment to providing audiences and cable/satellite
operators with premium content and innovative entertainment
experiences.

As part of the initiative, Nickelodeon HD will launch as a
24-hour channel in the UK on Sky starting 5th October. This follows
the successful UK launch of Comedy Central HD earlier this summer.
MTVNI will invest in additional high definition services with the
introduction of an international Nickelodeon HD channel in 2011 in
markets such as Poland, Russia, Israel and Brazil.

With the launch of Nickelodeon HD next month, the company's first
international high definition service MTVNHD, will no longer
broadcast a weekend block of Nick programming and will focus
exclusively on music-related content. MTVNHD will continue to expand
distribution and is expected to be available in 30 countries across
four continents by the end of this year. The 24-hour service, which
debuted in 2008, is currently available in more than 7 million
households with recent launches in Bulgaria and Malta. MTVNHD will
expand its library of diverse music programming to more than 1,000
hours by end of 2011, including original and acquired live
performances, documentaries and world-class events. Additional
carriage deals and programming announcements for MTVNHD will be made
in the coming months. For more information, visit
http://www.mtvnhd.com.

"With the successful launch and expansion of MTVNHD in less than
two years, we are committed to further investment in the high
definition medium across our industry leading brands," commented Bob
Bakish, President of MTVNI. "These new HD services will create
stronger bonds with our kid, youth and adult audiences, as well as
provide innovative new products to cable and satellite operators as
demand continues to grow. HD will help fuel our long-term creative
and business growth as we continue to leverage our global scale and
expertise to develop, package and deliver quality content across all
platforms."

Mike Darcey, Sky's Chief Operating Officer, comments: "We're
delighted to announce the addition of Nickelodeon HD to Sky+HD, the
UK's leading high definition service. Sky remains committed to
delivering customers the best HD service available, and this means
continuing to work with high-quality content partners to launch
outstanding channels right across the schedule. With the best of free
and pay TV now in HD, there's never been a better time to embrace
HD."

Nickelodeon puts kids first in everything it does. The network,
which is seen more than 345 million households via 52 channels in 111
countries, showcases a broad array of critically acclaimed animated
and live action shows for kids and families. Popular animated series
to be seen in HD include Fanboy & Chum Chum and The Penguins of
Madagascar. Live action shows in HD include the sitcoms iCarly and
Victorious, along with the musical comedy Big Time Rush and action
comedy The Troop, among others. The company has built a diverse,
multi-platform business that also includes consumer products, online,
events, recreation and feature films.

In the UK, Nickelodeon is a joint venture between MTV Networks
and BSkyB. Launched in 1993, it is a top performing commercial kids
TV network comprised of seven award-winning entertainment channels
for kids aged 2-12: Nickelodeon, Nickelodeon HD, NickToons, NickToons
Replay, Nick Jr, Nick Jr 2 and Nick Replay. The Nickelodeon network
now reaches more than 10 million UK viewers a month and is available
in 12.7 million cable and satellite homes. Nickelodeon HD in the UK
will be produced and broadcasted by the company's local operation and
will be available to all Sky HD customers that currently take the
Kids pack as part of their SD subscription package. Additional
carriage deals will be announced in the future.

MTVNHD features a diverse array of high quality music videos
across numerous genres, along with original and acquired long-form
programming. The channel offers weekly link and clip shows, such as
MTV Top 20, Uncompressed and Music Alphabet. MTVNHD also showcases
the best of MTV and VH1 performance and music documentary series,
such as MTV Unplugged, VH1 Storytellers and Life & Rhymes. Premier
events such as the MTV Video Music Awards, the MTV Europe Music
Awards and VH1 Divas are featured on-air alongside specials from
music festivals such as Isle of MTV, Rock Am Ring, Roskilde and
Benicassim. Live performances feature music's hottest acts, such as
Lady Gaga, Jay-Z, Kings of Leon, Muse, Lily Allen, The Killers, Kanye
West and others.

MTVNHD is operated by MTVNI's Emerging Markets Group, which
produces and broadcasts the channel 24 hours a day from its Warsaw
hub. The group will also oversee the launch of the international
Nickelodeon HD channel starting next year. Drawing on the company's
global talent pool, HD programming is also produced by MTV Networks'
creative teams in South Europe, Latin America, the UK and US.

VH1 HD is also available in cable and satellite households in
Brazil. The channel features music videos and long-form programming
such as Storytellers, VH1 Live and Soul Stage.

About MTV Networks International

MTV Networks International (MTVNI) includes the premier
multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s:
MTV, Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and
Game One. MTV Networks' brands are seen globally in 645 million
households in 161 territories and 34 languages via 165 locally
programmed and operated TV channels and more than 500 digital media
properties. The company's diverse holdings also include interests in
television syndication, digital media, publishing, home video,
licensing & merchandising and feature films. MTV Networks
International is a unit of Viacom Inc. .

ots Originaltext: MTVNI Corporate Communications
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: Press Contact: Kate Larkin Laverge, MTVNI, London,
Tel:+44(0)207-284-6144, Email: kate.laverge@mtvne.com