EANS-Capital Market Information: adidas AG / Law amendment of securities according to article 30e Para. 1, No. 1 of the WpHG (German Securities Trading Act)

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Other capital market information transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
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Notice of conversion of no-par-value bearer shares to registered
no-par-value shares and amendment of the stock exchange listing

- ISIN DE0005003404 (old) -
- ISIN DE000A1EWWW0 (new) -

On May 6th, 2010, the Annual General Meeting of adidas AG,
Herzogenaurach, resolved to convert the Company's no-par-value bearer
shares to registered no-par-value shares.

The corresponding amendments to the Articles of Association were
entered into the Commercial Register of the Fuerth Local Court on
July 13th, 2010. The Company's nominal capital in the amount of EUR
209,216,186.00 is now divided into 209,216,186 registered
no-par-value shares with a computed value of the participation in the
nominal capital of EUR 1.00 each.

Conversion to registered shares in depositories and on the stock
exchange will be implemented on October 8th, 2010, after the stock
markets close. No-par-value bearer shares of adidas AG held in bank
depositories will be converted to registered no-par-value shares of
adidas AG in a ratio of 1:1. At the same time, the stock exchange
listing will be amended. In-process stock market orders that have not
been executed by October 8th, 2010, will expire as a result of the
conversion. From October 11th, 2010, adidas AG shares will be listed
as adidas AG registered no-par-value shares in the regulated market
of the stock exchanges in Berlin, Düsseldorf, Frankfurt am Main,
Hamburg, Hanover, Munich and Stuttgart as well as in the sub-segment
of the regulated market with additional follow-up obligations (Prime
Standard) of the Frankfurt Stock Exchange. From this point in time
onwards, only registered no-par-value shares of adidas AG under the
new ISIN DE000A1EWWW0 will be deliverable exclusively through
collective custody on the stock exchange.

The nominal capital, which is split into registered no-par-value
shares, is securitised by a global certificate deposited with
Clearstream Banking AG, Frankfurt am Main. The Company's shareholders
participate in the collective holding of Company shares held by
Clearstream Banking AG as part owners according to the proportion of
their shareholding.

Conversion to registered no-par-value shares requires that a share
register be kept, in which adidas AG shareholders are entered, giving
their last and first name, date of birth and address as well as the
number of adidas AG shares they hold. It is important for individual
shareholders to be entered in the share register because only those
shareholders who are entered in the Company's share register are
considered by the Company to be shareholders and are thus authorised
to participate in the General Meeting and exercise voting rights.

The legal position of the shareholders who are entered in the share
register will not be affected by the conversion from bearer to
registered shares held in collective custody. Their holding in the
Company and the rights associated with their shares remain unchanged.
Further, shareholders' rights to sell their shares are not limited or
made more complicated; in particular, the transfer of shares does not
require the approval of the Company.

DZ BANK AG Deutsche Zentral-Genossenschaftsbank, Frankfurt am Main

will act as the clearing agency.

Conversion from no-par-value bearer shares to registered no-par-value
shares is free of charge for shareholders.

Herzogenaurach, October 2010

adidas AG
The Executive Board

end of announcement euro adhoc
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ots Originaltext: adidas AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Johannes Fink

Junior Investor Relations Manager

Tel.: +49 (0)9132 84 3461

E-Mail: Johannes.Fink@adidas-group.com

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade