EANS-News: Goldbach Group AG / Goldbach Media becomes Goldbach Group (with document)

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Strategic management decisions

Küsnacht (euro adhoc) - press release

Goldbach Media becomes Goldbach Group

Integrated offerings under a unified umbrella brand - Goldbach
Audience for online advertising - Goldbach Interactive for conceptual
and interactive communications solutions - Goldbach Media for TV,
radio and out-of-home marketing - umbrella brand as the basis for
expanding international business.

Küsnacht, October 5, 2010. Goldbach Media AG, the leader in the
advertising marketing of private electronic, interactive and mobile
media, has brought together its group companies under the umbrella
brand Goldbach and operates, as of today, under the new name
"Goldbach Group". IP Multimedia becomes "Goldbach Media", AdLINK
becomes "Goldbach Audience" and orange8 "Goldbach Interactive". By
integrating all business activities under the unified umbrella brand
"Goldbach", the Goldbach Group aims to emphasize the breadth of it
service offerings for the integrated marketing of private TV, radio
and out-of-home as well as online media, thus creating the necessary
conditions for further growth in Switzerland, Austria, Germany as
well as in Southeastern and Eastern Europe.

This significant step provides Goldbach Media with a consistent and
uniform presentation for its comprehensive range of services and
products and establishes a umbrella brand under the "Goldbach" name.
The holding company previously operating under the name Goldbach
Media AG now becomes Goldbach Group AG.

Goldbach Audience The specialist for online marketing in Switzerland,
Austria and the Adriatic region, AdLINK now operates under the new
brand name "Goldbach Audience". Goldbach Audience enables the
targeted placement of online advertising and develops innovative
solutions for the rapidly growing market of performance marketing. A
paradigm shift is occurring in online marketing. Network marketing,
which is based on specialized databases, has started to supplement
site marketing. As the leading provider in this area, Goldbach Media
aims to actively participate in shaping this change and thus further
strengthen its position in Southeastern and Eastern Europe.

Goldbach Interactive Goldbach's conceptual, design and technology
offerings for all aspects of interactive communications and marketing
solutions in the Internet and mobile channels are now bundled under
the new brand name "Goldbach Interactive". Also integrated in the
mobile area are the offerings of the expertise centre Goldbach
Mobile. International demand for the services formerly provided by
orange8 in Germany and Switzerland is constantly growing. Goldbach
Interactive's extensive range of services simplifies the
implementation of comprehensive online communications for advertising
clients, while at the same time extending the Goldbach value chain.

Goldbach Media IP Multimedia, a provider of advertising marketing for
radio and television since the founding of Goldbach in 2001, now
operates under the new name "Goldbach Media". With its extensive
know-how and track record of rapid growth, Goldbach Media is well
positioned to extend its successful model of marketing exclusively
private TV, radio and out-of-home in Switzerland to new international
markets.

Goldbach expertise centres for specialty areas In addition to the
three companies operating under the names Goldbach Audience, Goldbach
Interactive and Goldbach Media, Goldbach Group offers all companies
throughout its network specialized knowledge via expertise centres
(Goldbach Mobile, Goldbach Search, Goldbach Social Media).

The companies in Poland, Romania, the Czech Republic and Russia that
were taken over in the ARBOmedia acquisition in 2008 will continue to
operate under the same names.

"Media convergence, the pace of which has accelerated due to
digitalization, and the rise in online media use demand clearly
structured and integrated marketing offerings under a unified brand,"
says Klaus Kappeler, CEO of Goldbach Group. "The new identity and the
uniform name document the integrated know-how of Goldbach Group,
which as marketer is at home in the worlds of TV, radio and the
Internet. We are sending a clear signal to the markets and are laying
the foundation for the internationalization of our successful
business model. With its comprehensive offerings in consulting,
creation and execution, Goldbach Group occupies a unique position
between the advertising market and media."

Attachments with Announcement:
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http://resources.euroadhoc.com/us/mb9a1KHb

end of announcement euro adhoc
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ots Originaltext: Goldbach Group AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Paul Riesen, Germaine Müller

Tel. +41 44 914 91 00

Mobile: +41 79 688 24 74

germaine.mueller@goldbachgroup.com

paul.riesen@goldbachgroup.com

Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / Main Standard