Justin Bieber Leads MTV EMA 2010 Digital Charge

London (ots/PRNewswire) - MTV EMA 2010 is looking to
make the biggest digital impact of the year with a number of
cutting-edge online, mobile, social media and interactive elements
that allow music fans to connect with each other and with the show
across multiple platforms.

MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin Klein
Jeans and Dell.

Among the digital highlights of this year's show is the
announcement that social networking poster-boy and music phenomenon
Justin Bieber is the official MTV EMA 2010 digital host. With 5.6
million followers on Twitter, Bieber is currently one of the most
followed and influential celebrities taking advantage of the
breakthrough social networking site.

Harnessing that power, Justin Bieber will be tweeting and
interacting live with fans watching the MTV EMA 2010 online through a
number of new, exclusive features added to the web simulcast of the
show. For the very first time, MTV and AttracTV have partnered to
develop interactive overlays which can be switched on over the EMA
live-stream exclusively at: http://www.mtvema.com. Now EMA fans can
hear Justin's live take on the show, take polls, read the official
live-blog and log-in to their own Twitter and Facebook accounts to
join the conversation while watching the show. The web viewing
experience will also deliver exclusive backstage interviews as well
as a host of 'on the night' surprises. Plus the new and improved
Twitter Tracker will give fans a real-time view of the most talked
about celebrities and hot topics as well as allowing them to tweet
right from the app.

"I'm so excited to have all my fans come watch the show with me
online," said Justin Bieber, "it will be like one giant, global
viewing party at my house!"

http://www.mtvema.com is the destination for fans to delve into the
2010 digital offerings and, most importantly, to cast their votes and
make sure their favourite artists take home the trophies. This year,
http://www.mtvema.com is available across 26 regions and in 16
languages.

"MTV fans across the world are simultaneously using multiple
screens and devices to enhance their own media experience. Our
digital strategy for MTV EMA 2010 is a reflection of that," explained
Gary Ellis, Vice President, Digital Media, MTV Networks
International. "We want to ensure that however you choose to interact
with the show or the artists or the performances, you are getting the
best and most customised experience possible."

As previously announced, MTV EMA 2010 is also offering a bigger,
louder mobile presence than ever before including an MTV EMA
iPhone/iPad app and a Flashlite app for Nokia/Sony-Ericsson handsets.
In addition, the show has entered a partnership with social
networking site Habbo Hotel for the second year in a row. Habbo users
are able to visit EMA-branded public and private rooms where they can
vote and participate in EMA activities including competitions to win
in-game and real prizes.

The 2010 MTV EMAs will stream live on http://www.mtvema.com and
Facebook from 9pm CET on Sunday 7 November 2010.

Please note: live streaming will NOT be available inside the
United Kingdom.

For all MTV EMA news and announcements join us on Facebook at:
http://www.facebook.com/mtvema and follow us on Twitter at: @mtvema
(http://www.twitter.com/mtvema)

Visit: http://www.mtvema.com/press for exclusive artwork, press
information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The
annual event, now in its 17th year, broadcasts on MTV entertainment
platforms around the world reaching more than 600 million households.
The show is hosted in a different city each year, taking the culture
and ethos of each destination to a world-wide audience. Renowned for
attracting global A-list talent from across the music and
entertainment spectrum, the MTV EMAs draws nominees, performers and
presenters from every corner of the world, delivering groundbreaking
and unforgettable performances - from the first ever holographic
performance with Gorillaz in Lisbon in 2005, to Beyonce's infamous
'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at http://www.mtvema.com Voting closes
Monday 18th October and the winner from each region will enter the
shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World Stage
Performance will be announced online at http://www.mtvema.com during
the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie
Philips as producer, Raffaele Sangiovanni as executive in charge of
production, line producer Sil Mcllveen and director Paul Shyvers. The
2010 MTV EMAs is an MTV Italia S.r.l - 360degreesPlaymaker Production
for MTV NETWOKS EUROPE" (c) MTV NETWORKS EUROPE 2010 - All rights
reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier
multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s:
MTV, Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and
Game One. MTV Networks' brands are seen globally in 645 million
households in 161 territories and 34 languages via 165 locally
programmed and operated TV channels and more than 500 digital media
properties. The company's diverse holdings also include interests in
television syndication, digital media, publishing, home video,
licensing & merchandising and feature films. MTV Networks
International is a unit of Viacom Inc. .

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu
(Japan) is the leading international manufacturer of small
automobiles and the 10th largest car manufacturer of the world.
Founded in 1909, Suzuki today employs about 51,500 people around the
world and has business activities in 196 countries and regions and
production bases in 23 different countries and regions. In the fiscal
year 2009/10 Suzuki posted 2.47 trillion Yen (18.8 billion Euro*) net
sales and 79.4 billion Yen (605.03 million Euro*) operating income.
Its global sales reached 2.35 million automobiles and 3.02 million
motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of
Life!" that stands for the brand values "excitement",
"straightforward", "value", "sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and
marketing studios in the world. It designs and markets women's and
men's designer collection apparel and a range of other products that
are manufactured and marketed through an extensive network of
licensing agreements and other arrangements worldwide.
Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein,
Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product
lines under the various Calvin Klein brands include apparel,
accessories, shoes, sleepwear, hosiery, socks, swimwear, belts,
eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics,
as well as products for the home. For more information, visit
http://www.calvinklein.com.

About Dell:

Dell Inc. listens to customers and delivers worldwide innovative
technology, business solutions and services they trust and value. For
more information, http://www.dell.com.

ots Originaltext: MTVNI Corporate Communications
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: Press Contacts: Kate Laverge, MTVNI (UK), T:
+44(0)207-284-6144,E: kate.laverge@mtvne.com; Bernadette Simpao,
MTVNI (NYC), T:+1-212-654-4311, E: bernadette.simpao@mtvstaff.com