EANS-News: Valora Holding AG / Valora Trade successfully completes acquisition of Norway´s leading cosmetics distributor Engelschiøn Marwell Hauge AS (EMH)

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Company Information

Muttenz (euro adhoc) - Valora Trade successfully completes
acquisition of Norway´s leading cosmetics distributor Engelschiøn
Marwell Hauge AS (EMH) - Entry into new product category with strong,
selective brands - Market position in Norway enhanced

On October 15, 2010, Valora successfully completed the acquisition of
an 80% majority stake in the Norwegian firm EMH. The transaction
provides Valora with control of Norway´s leading cosmetics
distributor, thus enabling the Group to invest in a new and growing
product segment. Extending its existing portfolio in this way is not
only commensurate with Valora Trade´s chosen strategic direction, but
also strengthens the company´s position in Norway, one of its most
promising markets for future development.

Valora Trade is already one of Europe´s largest distributors of
branded goods to the organised retail sector. By adding EMH´s current
staff of some 110 employees headed by managing director Peder Madsen
and, noted for their high standards of professionalism, to its ranks,
Valora will also further enhance its distribution skills.

This acquisition has been fully financed from current cash flow. Both
parties have agreed not to disclose the purchase price or other
details of the agreement. Ellinor Sæther, the previous owner, will
maintain a minority stake of 20%. She will also take a seat on the
new board of directors, providing valuable know-how and expertise.

***** EMH Engelschiøn Marwell Hauge Founded in 1927, EMH holds 35% of
the Norwegian cosmetics market, making it Norway´s leading
distributor and marketer of cosmetic products. The firm´s 2009 sales
were somewhat over NOK 400 million (approximately CHF 70 million).
EMH´s principal portfolio encompasses more than 50 exclusive brands,
such as Calvin Klein, Chanel, Clarins, Dolce & Gabbana, Guerlain,
Hugo Boss, IsaDora, La Prairie, Max Factor, Paco Rabanne, Shiseido
and Versace. The firm currently employs some 110 staff. *****

end of announcement euro adhoc
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ots Originaltext: Valora Holding AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Investor Relations: Tel: +41 58 789 12 20

Mladen Tomic E-Mail: mladen.tomic@valora.com

Media Relations: Tel: +41 58 789 12 01

Stefania Misteli E-Mail: stefania.misteli@valora.com

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: BX Berne eXchange / stock market
SIX Swiss Exchange / Main Standard