EANS-News: Identive Group Inc. / SCM Microsystems to supply card readers to China Unicom to enable nationwide subscriber SIM card issuance

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Marketing

ISMANING, Germany, October 28, 2010 (euro adhoc) - SCM Microsystems,
a leading provider of solutions for secure access, secure identity
and secure exchange and a business unit of Identive Group, Inc.
(NASDAQ: INVE, FSE: INV), announced that it has been selected to
provide high-speed card reader/writers for China Unicom´s point of
sales kiosks and stores nationwide. The readers will enable China
Unicom to quickly and cost effectively configure the specific
services requested by each new or returning customer.

China is the largest single GSM market in the world today, with more
than 650 million users despite market penetration below 50%,
according to a 2009 report of the GSM Association. The majority of
mobile phone users in China opt for prepaid plans based on removable
SIM cards, which often come with new subscriber benefits in terms of
pricing and other advantages. SIM cards also provide flexibility, as
service coverage typically is limited to a specific geographic region
and it is more cost effective to simply switch out the SIM card and
use a local service subscription when traveling from one area to
another. The demand for SIM cards in China is significant, and mobile
phone operators are rapidly changing their business models to provide
quick configuration of cards for subscribers.

To date, SCM has delivered over 50,000 of its high speed SCR3310v2
reader/writers, which are being used in China Unicom´s point of sales
kiosks and stores to quickly personalize a SIM phone card for each
subscriber on the spot. Previously, China Unicom relied on predefined
cards that enabled specific combinations of services, such as voice
and mobile banking, mobile chatting, mobile banking and chatting or
mobile info-on-demand. In addition to the inventory challenge this
created, it was difficult for China Unicom to ensure that it could
satisfy the requests of every subscriber in every location. By using
blank SIM cards and SCM´s reader/writers, China Unicom can now
personalize the card based on each customer´s service selection,
including the SIM cards used in the popular iPhones and iPads, which
China Unicom exclusively provides to the China market.

"Implementing our Remote Personalization System, or RPS, is an
important step for China Unicom to provide our customers with the
high quality service they expect. Due to the large amount of data
that must be securely uploaded to each card and the quick service
turn around time required, we needed a robust, high-speed
reader/writer for this program. SCM´s reader combines performance
with ease of use and reliability, making it a clear choice," said Gu
Ding-Ming, service manager, marketing department of China Unicom Ltd.
"Our RPS project is working successfully, helping our staff to
provide `just in time´ personalization of cards for both existing and
new subscribers."

"China Unicom is one of the largest mobile communications providers
in the world and we are pleased to have been selected as a supplier
for the company´s RPS program," said Michael Schreiber, vice
president sales of SCM Microsystems. "This project demonstrates once
again the flexibility of SCM´s product strategies to fulfill various
local standards. We look forward to a long and successful
relationship with China Unicom and to deepening our footprint in
China with innovative solutions that address the needs of this large
and growing market."

About China Unicom China Unicom provides a wide range of telephony
services to customers in mainland China, including a nationwide GSM
mobile network, long-distance, local calling, data communication,
Internet services and IP telephony. In addition to its millions of 2G
telephone customers, as of 30 June 2010, China Unicom had 7.56
million 3G subscribers, 5.44 million 3G mobile mailbox subscribers
and 1.17 million 3G MMS subscribers.

About SCM Microsystems SCM Microsystems, a business unit of Identive
Group, Inc. (NASDAQ: INVE; Frankfurt Stock Exchange: INV), is a
leading provider of solutions for secure access, secure identity and
secure exchange. The company offers the world's broadest range of
contact, contactless and mobile smart card reader and terminal
technology, digital identity and transaction platforms, as well as
systems that integrate physical and logical access control. SCM´s
smart card-based products and solutions are utilized around the world
to enable security and identification applications, transaction
systems, eHealth- and eGovernment programs and physical access
systems.

Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
additional information, visit www.scmmicro.com and
www.identive-group.com.

Note: All trademarks are the property of their respective owners.

end of announcement euro adhoc
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ots Originaltext: Identive Group Inc.
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Herr Fabien B. Nestmann

Tel.: +49 89 9595-5544

E-Mail: investorrelations@identive-group.com

Branche: Computing & Information Technology
ISIN: US45170X1063
WKN: A1C0ZG
Index: Prime All Share, NASDAQ
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