Lady Gaga and Justin Bieber Top Winners at MTV EMA 2010

London, November 7 (ots/PRNewswire) - Pop sensation Lady Gaga
topped the winners at the MTV EMA 2010 in Madrid, Spain as she
scooped up the awards for Best Pop, Best Female and Best Song. Hot on
her platform heels was über-phenomenon Justin Bieber, who won both
the prestigious Best Male category as well as Best Push Artist.

MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin Klein
Jeans and Dell.

It was a good night for European and US rock as Linkin Park won
Best Live, while Thirty Seconds to Mars won Best Rock and German
rockers Tokio Hotel triumphed in the Best World Stage category.
Eminem polished his hip-hop crown with a trophy for Best Hip-Hop,
while hot new talent Ke$ha crowned a fantastic breakthrough year with
a win for Best New Act. Newlywed Katy Perry got a late wedding
present when she was announced as winner of Best Video for
"California Gurls", while US punk outfit Paramore triumphed in the
Best Alternative category.

As previously announced, the inaugural MTV EMA Global Icon Award
was won by rockers Bon Jovi. Latina lovely Shakira received the MTV
Free Your Mind award from Jared Leto, alongside his band Thirty
Seconds To Mars, in recognition of her commitment and dedication to
making education accessible for children around the world. Best
European Act was won by Italian star Marco Mengoni.

Lady Gaga beamed her thanks into the Caja Mágica stadium by
satellite from Budapest where she was performing the latest date on
her smash-hit Monster Ball tour. Justin Bieber, the official digital
host for the EMAs, expressed his delight at his two EMA awards live
simultaneously online and in the main show. Bon Jovi received their
trophy from self-confessed mega-fan Eva Longoria.

The 17th annual MTV EMAs unfolded in typically upbeat fashion
with a jaw-dropping Carnival-style opening number by international
superstar Shakira, who wowed the 8,000 fans at the Caja Mágica with a
crowd-pleasing medley of her official World Cup hit single "Waka
Waka" and "Loca", featuring a guest appearance by British rapper
Dizzee Rascal plus a riotous clash of dancers, waving flags, confetti
and ticker tape.

Rihanna showed her sophisticated side with a classy rendition of
"Only Girl (In the World)", with the EMA stage transformed into a
surreal Magritte-inspired tableau, complete with more than 40
dancers, wind machines and thousands of artificial flower petals.
Kings of Leon stunned the audience with a spine-chilling rendition of
"Radioactive", illuminating the auditorium with eerie piercing white
light. Miley Cyrus commanded the stage with her sophisticated
performance of "Who Owns My Heart".

The centrepiece of the EMA set was a massive 3D sculpted metallic
cube studded with LED lights which rotated through 360 degrees to
reveal different facets including an elliptical "iris", angular
"ledges", sculpted triangular prisms and a "stealth" video screen.

Longoria sizzled and impressed as a skilful and polished host for
the show and demonstrated a refreshing willingness to send up her own
image with a series of gags and stunts. Among the many comedic
moments of the night was a humorous exchange between Longoria and
Justin Bieber when she used her "Bieber Button" to get guidance from
the official EMA digital host. Two-time EMA hostess and nominee Katy
Perry also dropped by to give Longoria tips on how to wow the crowd,
culminating by stripping Longoria's dress from her body to reveal
sexy lacy lingerie. Longoria also found time to take rap lessons from
Dizzee Rascal and even appeared dressed in a "ham" dress in a
tongue-in-cheek homage to Lady Gaga's headline-grabbing VMA "meat"
dress.

Performances by Katy Perry and Linkin Park were featured live
from the show's spectacular outdoor stage at Madrid's historic Puerta
de Alcalá (Alcalá Gate). Performing in front of close to 100,000
fans, Perry performed an explosive rendition of her hit single
"Firework", complete with a glittering pyrotechnics display. Linkin
Park performed a set which was shot in its entirety for MTV World
Stage, to be broadcast on MTV platforms around the world on 10
December 2010. Surprise guest Kanye West stunned fans by showing up
at the Alcalá Gate by performing and Thirty Seconds To Mars during
the EMA pre-show.

Best New Act nominee B.o.B made his EMA debut, performing his
smash hit "Airplanes" with Paramore's Hayley Williams. Ultimate
rocker Kid Rock electrified the auditorium with an explosive
performance of "Born Free", accompanied by a stunning display of
pyrotechnics and projections of iconic images of freedom including
Martin Luther King, the Chilean miners and the fall of the Berlin
Wall.

MTV EMA 2010 culminated with an epic rock medley from MTV EMA
Global Icons Bon Jovi, featuring a trio of hits including their most
recent hit single "What Do You Got" from their 2010 Greatest Hits
album, as well as seminal rock mega-hits "You Give Love A Bad Name"
and "It's My Life".

The biggest MTV stars were much in evidence with red carpet
appearances by Jackass star Jonnie Knoxville, The Dudesons and Snooki
and Pauly D from Jersey Shore. Knoxville and his fellow Jackass stars
stunned fans at the Alcála Gate in the centre of Madrid with one of
their trademark crazy stunts, "zorbing" over the audience in giant
inflatable "zorb balls". Guest presenters included British model and
actress Kelly Brook, Spanish pop singer David Bisbal, rock legend
Slash, Gossip Girl's Taylor Momsen, Johnny Knoxville, starlet Emily
Osment, Dizzee Rascal, Dudesons, Spanish 80s icon Alaska, actor
Joaquin Reyes, actor Jared Leto, Miley Cyrus and Bam Margera and the
cast of Jackass.

The MTV EMAs broadcast live around the world to more than 600
million households via the MTV multimedia network. More than 46
million votes were cast by music fans voting for their favourite EMA
artists - a massive 32 percent increase over the 2009 awards.

The EMA 2010 winners in full:
Best New Act: Ke$ha
Best Pop: Lady Gaga
Best Alternative: Paramore
MTV EMA Global Icon: Bon Jovi
Best Rock: Thirty Seconds To Mars
Best Male: Justin Bieber
Best Video: Katy Perry "California Gurls"
Best Hip Hop: Eminem
Free Your Mind: Shakira
Best Live: Linkin Park
Best Female: Lady Gaga
Best Song: Lady Gaga "Bad Romance"
Best European Act: Marco Mengoni
Best Push Artist: Justin Bieber
World Stage: Tokio Hotel

The MTV EMAs will be repeated on MTV Espana at 02:00 CET, 8
November 2010 and on all MTV channels worldwide from 8 November.

Notes to Editors

A selection of free still photography highlighting the biggest
and best moments from the MTV EMAs 2010 will be available to media to
use in an editorial capacity only from 19:00 CET on Sunday 7 November
2010.

To access these free photos, please click on
http://www.image.net. When you have logged in, click on the EMAs
button and you will be directed to show photography.

Getty Images is acting as the MTV EMAs 2010 house photography
team. If you have any additional EMAs photography requirements,
please click on the link below: http://www.gettyimages.com/EditorialI
mages/Entertainment?parentEventId=924183 22"

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About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The
annual event, now in its 17th year, broadcasts on MTV entertainment
platforms around the world reaching more than 600 million households.
The show is hosted in a different city each year, taking the culture
and ethos of each destination to a world-wide audience. Renowned for
attracting global A-list talent from across the music and
entertainment spectrum, the MTV EMAs draws nominees, performers and
presenters from every corner of the world, delivering groundbreaking
and unforgettable performances - from the first ever holographic
performance with Gorillaz in Lisbon in 2005, to Beyoncé's infamous
'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie
Philips as producer, Raffaele Sangiovanni as executive in charge of
production, line producer Sil Mcllveen and director Paul Shyvers. The
2010 MTV EMAs is an MTV Italia S.r.l - 360degreesPlaymaker Production
for MTV NETWOKS EUROPE" (c) MTV NETWORKS EUROPE 2010 - All rights
reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier
multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s:
MTV, Musicá y Mas, TMF (The Music Factory), VIVA, Comedy Central and
Game One. MTV Networks' brands are seen globally in 645 million
households in 161 territories and 34 languages via 165 locally
programmed and operated TV channels and more than 500 digital media
properties. The company's diverse holdings also include interests in
television syndication, digital media, publishing, home video,
licensing & merchandising and feature films. MTV Networks
International is a unit of Viacom Inc. .

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu
(Japan) is the leading international manufacturer of small
automobiles and the 10th largest car manufacturer of the world.
Founded in 1909, Suzuki today employs about 51,500 people around the
world and has business activities in 196 countries and regions and
production bases in 23 different countries and regions. In the fiscal
year 2009/10 Suzuki posted 2.47 trillion Yen (18.8 billion Euro*) net
sales and 79.4 billion Yen (605.03 million Euro*) operating income.
Its global sales reached 2.35 million automobiles and 3.02 million
motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of
Life!" that stands for the brand values "excitement",
"straightforward", "value", "sporty" and "spirit". (* Exchange rate:
131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and
marketing studios in the world. It designs and markets women's and
men's designer collection apparel and a range of other products that
are manufactured and marketed through an extensive network of
licensing agreements and other arrangements worldwide.
Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein,
Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product
lines under the various Calvin Klein brands include apparel,
accessories, shoes, sleepwear, hosiery, socks, swimwear, belts,
eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics,
as well as products for the home. For more information, visit
http://www.calvinklein.com.

About Dell:

Dell Inc. listens to customers and delivers worldwide innovative
technology, business solutions and services they trust and value. For
more information, visit http://www.dell.com.

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Contact:
CONTACT: Press Contacts: Kate Laverge, MTVNI (UK), T:
+44-7796-335870, E:kate.laverge@mtvne.com; Bernadette Simpao, MTVNI
(NYC) T: +1-212-654-4311,E: bernadette.simpao@mtvstaff.com