EANS-Adhoc: Goldbach Group AG / Goldbach Group sets up a new organizational structure

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03.12.2010

Goldbach Group sets up a new organizational structure

Business-Lines represented on the Executive Committee - integration
of the competence centers in the Group Operational Board - flexible
and comprehensive customer service

Küsnacht, December 3rd, 2010. Goldbach Group AG, the leading
advertising marketer for private electronic, interactive and mobile
media, is giving itself a new organizational structure as of January
1, 2011. The Board of Directors has approved an organizational
regulation that operatively reflects the merger and corporate
structure created to foster comprehensive customer service with the
three business-lines: Goldbach Media, Goldbach Audience and Goldbach
Interactive, as well as the five competence centers.

As of January 1, 2011, the Goldbach Group will be led by a
five-person Executive Committee consisting of the CEO: Klaus
Kappeler, the CFO: Mario Hrastnig and the heads of the business-
lines, including Michi Frank for Goldbach Media, Martin Radelfinger
for Goldbach Audience, and Bramwell Kaltenrieder for Goldbach
Interactive. The also newly created Group Operational Board consists
of, in addition to the members of the Executive Committee, the
regional heads, the heads of the competence centers and strategic
functions as well as the group corporate functions; these include for
the region West (CH/DE/AT): Michi Frank, for the Adriatic region
(HR/SL/SR): Vedran Bilos, for the competence centers TV and Radio:
Raoul Gerber, for Search: Andreas Owen, for Mobile: Mark Forster, for
Social Media: Mike Schwede, for the strategic function Campaigns:
Andreas Jorgella, for the group corporate functions HR/IKS: Marcel
Bosshard, for Marketing: Paul Riesen and for IT: Rolf Herzog.
ARBOmedia, in which the Goldbach Group holds a 98% stake, will
continue to be run as an affiliated company.

After the merger of all business activities under the unified
"Goldbach" umbrella brand in autumn 2010, with its new structure and
organization and flexible, rapid and comprehensive customer service
throughout its entire service range, the Goldbach Group seeks to
further expand its offering for the integrated marketing of private
TV, radio and out-of-home as well as the online sector and thereby
prepare for further growth in Switzerland, Austria, Germany as well
as in South-eastern and Eastern Europe. In addition to the three
established business-lines: Goldbach Audience, Goldbach Interactive
and Goldbach Media, the Goldbach Group offers special know-how for
all companies throughout the entire range in competence centers and
strategic functions (TV, Radio, Mobile, Search, Social Media and
Campaigns).

"With the new organizational structure, we can comprehensively and
even more flexibly support our increasingly international customers,
from consultation and creation to implementation of marketing and
advertising in electronic media," states Klaus Kappeler, CEO of the
Goldbach Group. "With the essential know-how of the Goldbach Group
bundled in the competence centers and strategic functions, we offer
all customers of the three business lines: Goldbach Media, Goldbach
Audience and Goldbach Interactive, an extraordinary advisory depth
and realization capacity."

end of announcement euro adhoc
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ots Originaltext: Goldbach Group AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Paul Riesen, Germaine Müller

Tel. +41 44 914 91 00

Mobile: +41 79 688 24 74

germaine.mueller@goldbachgroup.com

paul.riesen@goldbachgroup.com

Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / Main Standard