IKEA Crowned 'Retailer of the Year Europe' 2010!

Brussels (ots/PRNewswire) - Today the winner of
'Retailer of the Year Europe' 2010 was announced. Retailer of the
Year is the largest consumer survey in Europe and this year the
survey was held in no less than 10 European countries. Over 1.45
million consumers participated in the consumer survey and assessed
over 1100 retail chains that characterise the high street.

IKEA, the Swedish furniture giant, performed best and can now
call itself the 'Retailer of the Year Europe' for a whole year. In 7
out of the 10 countries, IKEA is in the top 5 of the 'best' retail
chains. In Portugal and Switzerland, they may even call themselves
'Retailer of the Year'. IKEA mainly makes a difference in terms of
Price aspects (Value for money, Pricing and Special offers) and
Product range.

The sports chain Decathlon is inside the top 5 in 4 countries and
therefore takes second place. Just like IKEA, Decathlon scores well
on Price Aspects and Product Range. M&S Mode and Pearle Opticians
share third place. Both companies scored 'best' in two countries. M&S
Mode and Pearle mainly stand out with regard to service aspects
(Service, Customer-friendliness and Staff expertise).

These retail chains scored best and can call themselves 'Retailer
of the Year' in their countries.

IKEA Portugal and Switzerland
M&S Mode France and Spain
Pearle Opticians Belgium and Luxembourg
Ernsting's family Germany
Paradigit Netherlands
Esselunga Italy
Aldi Sud/Hofer Austria

Price aspects the most important

Starting in May 2010 consumers were able to participate in the
survey. During this period the recession played an important role,
which is shown by the fact that overall consumers consider the Price
aspects to be the most important, followed by the Product range
aspect.

How does the survey work?

Retailers ask their customers to assess them. During the
assessment based on a questionnaire, consumers can assess several
retail chains where they have shopped in the past year. The
assessment consists of scores for 9 aspects. Based on the average
score, the overall winner is determined for each country. The winner
of the European overall prize is determined based on the top-5
classifications in all countries, where number 1 receives 5 points
and number 5 receives 1 point.

Q&A is the initiator of Retailer of the Year Europe 2010.

ots Originaltext: Q&A Research & Consultancy
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: More information: Q&A Research & Consultancy ,
+31(0)33-2454637,info@retaileroftheyear.eu