EANS-News: Identive Group Inc. / Rob Zivney appointed Vice President Government & Standards for Identive Group

--------------------------------------------------------------------------------
Corporate news transmitted by euro adhoc. The issuer/originator is solely
responsible for the content of this announcement.
--------------------------------------------------------------------------------

Personnel

Santa Ana and Ismaning, January 11, 2011 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products,
services and solutions for the security, identification and RFID
industries, today announced the appointment of Robert (Rob) Zivney to
the newly created role of Vice President, Government & Standards. In
this new corporate role, Zivney brings his knowledge of the evolving
trends, threats and standards in the security industry to strengthen
Identive Group´s position as a leading player in identity management
as well as physical and cybersecurity for the government sector.

"U.S. government agencies at the federal, state and local level are
adopting secure ID programs, from worker identification to facility
access, to emergency management systems. Increasingly, these programs
are leveraging technologies that enable the convergence of physical
and logical access control and of identity management systems with
mobile devices. This is creating important opportunities for
Identive," said Ayman S. Ashour, Chairman and CEO of Identive Group.
"Rob is the ideal person to spearhead our efforts to deepen and
expand our relationships with key government agencies. His deep
expertise in areas such as converged access control solutions,
HSPD-12 and identity management is the result of a multi-year focus
on the security IT requirements of government customers. Rob also is
well regarded in the security industry as a speaker, writer and
expert on technology standards."

Zivney is a security industry veteran with more than 35 years´
marketing, sales and product management experience, including 15
years with Identive´s Hirsch enterprise security business, where he
served both as Vice President Marketing and most recently as Vice
President Business Development. Prior to Hirsch, Zivney held
positions with security companies Control Systems International (now
Schneider Electric), MCC Powers (now Siemens Building Technologies)
and Honeywell. He is active in several security industry
organizations including the Security Industry Association (SIA) and
the Smart Card Alliance and has testified before Congress on behalf
of the physical security industry regarding federal security
regulations such as HSPD-12 and FIPS 201. Currently Zivney serves on
the Board of Directors of SIA and as Chair of the Security Industry
Standards Council. He holds a Bachelor of Science degree in
Electrical Engineering from the University of Texas at Austin.

"Identity management and converged solutions are two of the most
dynamic growth areas in the security industry today," commented
Zivney. "Identive Group is one of the most well positioned companies
to serve and indeed drive these market trends, and I am excited to be
a part of the vision the Company is implementing."

About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt
Stock Exchange: INV) is an international technology company focused
on building the world´s signature group in secure
identification-based technologies. The businesses within Identive
Group have deep industry expertise and are well-known global brands
in their individual markets, providing leading-edge products and
solutions in the areas of physical and logical access control,
identity management and RFID systems to governments, commercial and
industrial enterprises and consumers. Identive´s growth model is
based on a combination of strong technology-driven organic growth
from the businesses within the group and disciplined acquisitive
development. For additional info visit: www.identive-group.com.

end of announcement euro adhoc
--------------------------------------------------------------------------------

ots Originaltext: Identive Group Inc.
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Herr Fabien B. Nestmann
Tel.: +49 89 9595-5544
E-Mail: investorrelations@identive-group.com

Branche: Computing & Information Technology
ISIN: US45170X1063
WKN: A1C0ZG
Index: Prime All Share, NASDAQ
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade
New York / regulated dealing