EANS-Adhoc: Jungfraubahn Holding AG / 2010 business year - traffic revenue increased

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15.02.2011

To the
Shareholders of
Jungfraubahn Holding AG
15 February 2011

2010 business year - traffic revenue increased

Ladies and Gentlemen

In 2010, the Jungfrau Railway Group achieved a traffic revenue of
104.2 million francs, an increase of 2 per cent compared to the
previous year. We are pleased to present several points which have
led to this result.

Jungfraujoch-Top of Europe

In 2010, some 672,000 visitors travelled to our key excursion
destination, the Jungfraujoch-Top of Europe. This equates to 21,000
more guests than the previous year. Whilst in 2009 the travel
business was dampened by fears of swine flu and the economic crisis,
the situation in most of the company´s markets recovered in 2010.
Intensive marketing activity in Asia was effective and boosted the
group-travel business. We were able to increase the revenue resulting
from partnerships with international tour operators by 29 per cent in
comparison to the previous year. A large number of people visited the
Jungfraujoch-Top of Europe, especially in the months of June and
July, which fall in the high season. Thanks to wonderful autumn
weather, in September, October and November we were also able to
record guest numbers exceeding those of last year.

Experience mountains - most showed growth in comparison to previous
year.

In addition to the Jungfraujoch-Top of Europe, the excursion
destinations Kleine Scheidegg, First, Harder Kulm and
Winteregg-Mürren were also well frequented.

Passenger frequency Passenger frequency Variation
2010 2009 in per cent

•Jungfrau Railway (Joch arr.) 672,000 651,000 +3,2%
•Wengernalp Railway (total) 2,488,000 2,444,000 +1,8%
•Grindelwald-First (from valley) 467,000 484,000 -3,5%
•Mürren rail & cableway (total) 546,000 541,000 +0,9%
•Harder Railway (total) 148,700 145,900 +1,9%

Winter sport

In 2010, the Jungfrau Ski Region increased the number of skier visits
by 1.3 per cent and recorded 1.2 million guest admissions. It
achieved a revenue of 44.7 million francs, equal to an increase of
6.5 per cent over the previous year. Excellent conditions on the
pistes led to this pleasing result, whereby the winter-sport business
was particularly good in the high-season month of February 2010. In
contrast, the current winter season began in sluggish fashion. The
low value of the Euro against the franc and the unfavourable way in
which public holidays fell had a negative effect on guest numbers.
After Christmas however, the Jungfrau Ski Region was able to make up
the deficit compared to the previous year. Looking at the current
winter from 27 November 2010 to 31 January 2011, the Jungfrau Ski
Region has achieved a revenue of 22.7 million francs, which is 2.9
per cent higher than that achieved during the same period last year.

2011 Annual General Meeting (AGM)

The annual result will be announced at the financial statement media
conference on 20 April 2011. We will be sending the business report
and invitation to the AGM on the same day. The AGM will take place at
14.00 h, 16 May 2011 at the Kursaal in Interlaken. Access and voting
rights are contingent to shares held on 11 April 2011, 12.00 hrs. No
further inscriptions will be made in the share register from this
date up to the day of the AGM. Those selling shares during this
blocking period will lose their affiliated voting rights.
Shareholders who individually or collectively represent shares to a
nominal value of a minimum of 1 million francs may request the
inclusion of an agenda item in the AGM. Such a request must be
submitted by 31 March 2011. We look forward to welcoming you at the
Annual General Meeting.

With best wishes

JUNGFRAUBAHN HOLDING AG

Prof. Dr. Thomas Bieger Urs Kessler
Chairman of the Executive Board Chief Executive Officer

end of announcement euro adhoc
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ots Originaltext: Jungfraubahn Holding AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Urs Kessler, Chief Executive Offizer
+4179 407 90 52

Branche: Railway
ISIN: CH0017875789
WKN: 001787578
Index: SPI
Börsen: BX Berne eXchange / regulated dealing
SIX Swiss Exchange / Domestic Standard