EANS-News: SAF AG / Future Retail Center: SAF and SAP Research are developing innovative solution scenarios for retail stores

SAF and SAP AG will present a jointly developed prototype for
intraday monitoring of fresh product sales at the CeBIT Exhibition

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Company Information

Subtitle: SAF and SAP AG will present a jointly developed prototype
for intraday monitoring of fresh product sales at the CeBIT
Exhibition

Tägerwilen (euro adhoc) - Tägerwilen/Switzerland, February 28, 2011
SAF AG, which is listed in the Prime Standard of the Frankfurt Stock
Exchange (ISIN CH0024848738), and is one of the world´s leading
suppliers of automated forecasting and ordering software for
retailers, is working together with SAP AG in the field of Research &
Innovation. In cooperation with SAP Research, SAP's global research
organization, SAF is developing practical and innovative solutions
for the retail business in the Future Retail Center in Regensdorf,
near Zürich. This work is focused on developing a prototype for
monitoring the sensitive sales of fresh products.

Fresh products are a hallmark of quality that consumers carefully
scrutinize. That's why retailers pay particular attention to product
availability and to an attractive product offering in this
assortment.

This represents major challenges for retailers. Fresh products are
characterized by their short shelf life and the associated risk of
spoilage. That's why it is crucial that retailers avoid excess stocks
that directly lead to losses due to impending product spoilage.

Intraday monitoring of fresh product sales is of key importance due
to their perishability and short shelf life. SAF and SAP Research are
working together on a prototype in the Future Retail Center to enable
retailers to better deal with the challenges of fresh product
assortments in future.

Utilizing an automated forecasting and ordering system, the prototype
compares actual sales realized during the course of the day at
product level with a continuously updated forecast and identifies
significant deviations. The system alerts the retailer via an alarm
function to items that will be overstocked or out of stock at the end
of the day. "Using the intraday monitoring function, the order writer
in the store can directly react to imminent excess stocks or lost
sales in the fresh product assortment with suitable measures such as
advertising, pricing adjustments or revision of existing orders,"
explains Udo Meyzis, CEO of SAF, the advantages of this joint
solution approach. "With this approach, we can optimally support the
retailer´s ordering process to meet customer demand and, at the same
time, to ensure the high quality as well as an attractive selection
of fresh products."

SAP Research will present this prototype together with SAF at the
CeBIT Exhibition from March 1-5, 2011 in Hanover at Booth D04 in Hall
4.

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About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2009, according to IFRS statements, were EUR 16.6 million
with consolidated profit of EUR 0.7 million which were affected by
one-time costs of EUR 2.8 million due to the takeover by SAP. SAP
currently holds approx. 70 percent of SAF´s shares. SAF´s products
are distributed in many European countries as well as in the United
States. The company is headquartered in Tägerwilen, Switzerland. SAF
also has a subsidiary in the United States: SAF Simulation, Analysis
and Forecasting U.S.A., Inc., Irving and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus
on Nearshore-Development.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2009. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Mareike Poit
Marketig & Corporate Communications Specialist
Tel.: +41 (0)71 666 7955
E-Mail: mareike.poit@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade