Saxo Boosts APAC Presence With the Launch of Saxo Capital Markets HK Limited

Hong Kong (ots/PRNewswire) - Saxo Capital Markets, the
Asia Pacific subsidiary of a leading Copenhagen-headquartered online
trading and investment specialist Saxo Bank A/S, today announced the
launch of the firm's fourth office in Asia, Saxo Capital Markets HK
Limited (SCM HK), boosting its presence in the region with the
extension of its multi-asset online trading platform to meet growing
retail trading demand in Hong Kong.

"The post-global financial crisis sees a paradigm change in
retail investment behavior in Hong Kong - with stronger emphasis on
portfolio and risk diversification. Market uncertainties over the
past two years have also created upsides in non-equity asset classes
including forex and commodities," says Francis Lee, Managing Director
of SCM HK, "we are seeing a trend for Hong Kong retail investors, who
have traditionally traded equities and warrants, moving towards
multi-asset investing. The change in investment mentality will
present opportunities for Saxo."

SCM HK offers investors forex and equities trading on its
award-winning multi-asset trading platform, SaxoTrader. Clients can
trade over 13,000 stocks on 22 exchanges, including Stock Exchanges
in Hong Kong, Singapore and Australia, 160 currency pairs and more
than 40 Forex Options on SaxoTrader. SCM HK provides value-added
services such as live prices and real-time chat with professional
traders. In addition, SCM HK also offers white label solutions to
clients such as Citi and BWC Forex.

According to the BIS Quarterly Review, daily average foreign
exchange market turnover reached US$4 trillion in 2010, 20% higher
than in 2007. The growth in Hong Kong was even more significant.
Daily direct customer trading of spot forex transactions in Hong Kong
grew 86% from US$5.4 billion in 2007 to US$10.1 billion in 2010,
leading Hong Kong to be the sixth largest FX market globally in terms
of daily FX turnover.

"We expect forex trading turnover in Hong Kong to continue to
grow. Currently, only 50% of global forex trading is being executed
electronically. Reduced transaction costs and increased market
liquidity have led to a structural change in forex trading behavior,
and we can expect more retail investors in Hong Kong, and globally,
to switch to electronic trading as a result."

With the Asia Pacific region currently accounting for a third of
the Group's revenue and new business, the launch of Saxo Capital
Markets HK Limited (SCM HK) is a strategic move by the Group to
strengthen and expand its trading presence in the Asia. The new
opening demonstrates the Group's commitment to the region.

"We anticipate robust growth in multi-asset online trading as the
needs of the two million retail investors grow and diversify in
tandem with the changing market dynamics in this city. Saxo's launch
in Hong Kong is aligned with its strategic roadmap in the region, and
we intend to add resources as the business grows. We plan to expand
its product range in due course," Francis added.

ots Originaltext: Saxo Bank (Switzerland) SA
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Media enquiries: Saxo Capital Markets Pte Ltd, Celeste
Fong,+65-6303-7713, xcfo@saxomarkets.com.sg . Saxo Bank A/S, Kasper
Elbjorn,+45-30-65-43-00, press@saxobank.com .