EANS-News: PUMA AG Rudolf Dassler Sport / PUMA appoints future CEO

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Board of Directors (Appointments and Changes)

Herzogenaurach (euro adhoc) - PRESS RELEASE

PUMA appoints future CEO PUMA´s Head of Global Strategy Franz
Koch to succeed Jochen Zeitz

Herzogenaurach, Germany, 14 March 2011 - Sportlifestyle company PUMA
announced today that Franz Koch is designated to become Chief
Executive Officer (CEO) upon the transformation of the company into
a European Corporation (SE). Koch will succeed PUMA´s current CEO
Jochen Zeitz after 18 years in this position. With immediate
effect Koch will join the PUMA Board of Management as Chief
Strategic Officer. He has been appointed by unanimous
decision of the Supervisory Board. Zeitz is designated to become
Executive Chairman of the one- tier PUMA SE Board ensuring a
continuous strategic management of the company´s next phase of its
corporate development.

Franz Koch is currently in charge of Global Strategy for PUMA and
based in Herzogenaurach. He has been responsible for the
long-term strategic group development and management of special
projects such as portfolio optimization, process re-engineering as
well as mergers and acquisitions. Moreover, he coordinated and
helped execute the company´s restructuring program in 2009 to lay
the foundation for sustainable growth following the economic
crisis. Koch has also strongly contributed to PUMA´s long-term
sustainability program and most recently, he was instrumental in
developing - in close cooperation with Jochen Zeitz and the other
members of the Board of Management - the five-year growth strategy
"Back on the Attack 2011-15" with its clear mission for PUMA to
become the most desirable and sustainable Sportlifestyle company.

Jochen Zeitz, Chairman and CEO of PUMA: "Having an exceptionally
analytical yet most pragmatic mind, Franz Koch has been one of
the key drivers of PUMA´s strategic course and strongly
contributed to our 2010 record sales level. Together, we have
defined the company´s five-year strategic plan which will be the
catalyst to tap into PUMA's envisaged sales potential of 4 billion
Euros in 2015. I am convinced that Franz is the right person at the
right time and that he is the most qualified candidate and
dedicated individual to take the helm at PUMA. I will personally
accompany Franz´ transition period and I look forward to
continuing a close and trusting cooperation with him."

Koch joined PUMA in 2007 as Global Strategic Planner after having
worked for the international management consultancy Oliver Wyman for
several years. Koch (32) graduated in Business Administration
from Leipzig Graduate School of Management and holds a Masters
Degree in Commerce from the University of Sydney. The
appointment of Franz Koch is the result of a thorough and diligent
search process, in which many external and internal candidates were
reviewed.

"Franz Koch, who has been working closely with Jochen Zeitz and the
Board of Management over the past years, is our candidate of choice
for this position. His excellent knowledge of the company and
strategic expertise will guarantee a seamless handover and
continuation of the company´s growth strategy. PUMA is one of
PPR´s core brands and I am confident that Franz will bring PUMA to
the next level. He has our full support and confidence," said
François-Henri Pinault, Chairman of PUMA´s Supervisory Board.

As announced last year, PUMA is about to convert into a European
Corporation, trading under the name of PUMA SE. The transformation is
subject to approval at the company´s annual shareholder meeting on
April 14, 2011. Following the conversion into an SE, PUMA´s
current CEO Jochen Zeitz will become Executive Chairman of the
one-tier PUMA SE Board. Additionally, Zeitz has been appointed Head
of the Sport & Lifestyle Group of PPR as well as Chief
Sustainability Officer.

Photo material will be delivered via obs and is available on:
http://www.presseportal.de/pm/22106/?keygroup=bild

Media Contact:

Ulf Santjer - Corporate Communications - PUMA AG - +49 9132 81 2489 -
Mobile +49 170 56 58 228 - ulf.santjer@puma.com

Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81
2984 - Mobile +49 170 56 26 763 kerstin.neuber@puma.com

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| |PUMA
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PUMA is one of the world´s leading Sportlifestyle companies that
designs and develops footwear, apparel and accessories. It is
committed to working in ways that contribute to the world by
supporting Creativity, SAFE Sustainability and Peace, and by
staying true to the principles of being Fair, Honest, Positive
and Creative in decisions made and actions taken. PUMA starts in
Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports,
Golf and Sailing. Sport Fashion features collaborations with
renowned designer labels such as Alexander McQueen, Mihara Yasuhiro
and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf
and Tretorn. The company, which was founded in 1948, distributes
its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany,
Boston, London and Hong Kong. For more information, please visit
http://www.puma.com

end of announcement euro adhoc
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ots Originaltext: Puma AG Rudolf Dassler Sport
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Ulf Santjer
Telefon: +49 (0)9132 81-2489

E-Mail: Kerstin.Neuber@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
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