EANS-News: Identive Group Inc. / SCM Microsystems gains ground in Chinese market with second delivery of smart card readers to China Unicom

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Marketing

Ismaning, Germany, March 15, 2011 (euro adhoc) - SCM Microsystems, a
leading provider of solutions for secure access, secure identity and
secure exchange and a business unit of Identive Group, Inc. (NASDAQ:
INVE, Frankfurt: INV), today announced its second delivery of high
speed SCR3310v2 reader/writers to China Unicom, which now has
deployed more than 90,000 SCM reader/writers to facilitate SIM card
issuance to its mobile phone customers across China.

One of the largest mobile service providers in China, China Unicom is
using the SCM reader/writers in point of sales kiosks, stores and
retail shops to quickly personalize a SIM phone card for each
subscriber on the spot. Responding to the increasing demand for
instant personalization of SIM cards at issuance, China Unicom has
recently expanded its RPS (remote personalization system) program to
its partners' retail shops and point of sales, which are now also
enabled with SCM readers.

SCM's SCR3310v2 reader/writers enable China Unicom and its partners
to quickly and cost effectively configure the specific services
requested by each new or returning customer. Previously, predefined
cards were used that enabled specific combinations of services, such
as voice and mobile banking, mobile chatting, mobile banking and
chatting or mobile info-on-demand. In addition to the inventory
challenge this created, it was difficult to ensure the satisfaction
of specific requests of every subscriber in every location. By using
blank SIM cards and SCM´s reader/writers, China Unicom and its
partners now can personalize the cards based on each customer's
service selection, including the SIM cards used in the popular
iPhones and iPads, which China Unicom exclusively provides to the
China market.

"Our RPS program has been very successful with customers and has
allowed us to provide personalized SIM cards both quickly and more
cost effectively," said Gu Ding-Ming, service manager, marketing
department of China Unicom Ltd. "SCM's reader/writers are a critical
component of this success as they provide the reliability and
performance needed to quickly and securely upload large amounts of
data to each card. SCM has continued to demonstrate its capabilities
to fulfill high-volume orders in a very short timeframe and to our
complete satisfaction."

"We are very pleased to be working with China Unicom to support their
RPS program," said Michael Schreiber, vice president of sales for SCM
Microsystems. "This relationship has helped us to develop a stronger
presence in the Chinese market, which we are working to deepen as
well as expand to additional verticals. We look forward to a long and
successful partnership with China Unicom, as both companies continue
to provide innovative solutions for the mobile phone market in
China."

Background of the Chinese GSM Market China is the largest single
Global Systems Mobile (GSM) market in the world today, with more than
650 million users despite market penetration below 50%, according to
a 2009 report of the GSM Association. The majority of mobile phone
users in China opt for prepaid plans based on removable SIM cards,
which often come with new subscriber benefits in terms of pricing and
other advantages. SIM cards also provide flexibility, as service
coverage typically is limited to a specific geographic region and it
is more cost effective to simply switch out the SIM card and use a
local service subscription when traveling from one area to another.
The demand for SIM cards in China is significant, and mobile phone
operators are rapidly changing their business models to provide quick
configuration of cards for subscribers.

About China Unicom China Unicom provides a wide range of
telecommunication services to customers in mainland China, including
GSM and WCDMA cellular business, fixed-line voice, broadband and
other Internet-related services, information and communications
technology services, business and data communications services, and
other related telecommunication value-added businesses. As of the end
of 2010, China Unicom had 153.37 million 2G subscribers, 14.06million
3G subscribers, 47.22 million broadband subscribers and 96.64
fixed-line subscribers.

About SCM Microsystems SCM Microsystems, a business unit of Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), is a leading provider of
solutions for secure access, secure identity and secure exchange. The
company offers the world's broadest range of contact, contactless and
mobile smart card reader and terminal technology, digital identity
and transaction platforms, as well as systems that integrate physical
and logical access control. SCM´s smart card-based products and
solutions are utilized around the world to enable security and
identification applications, transaction systems, eHealth- and
eGovernment programs and physical access systems. Identive Group,
Inc. is a leading provider of products, services and solutions for
the security, identification and RFID industries. For additional
information, visit www.scmmicro.com and www.identive-group.com.

end of announcement euro adhoc
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ots Originaltext: Identive Group Inc.
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: investorrelations@identive-group.com

Branche: Computing & Information Technology
ISIN: US45170X1063
WKN: A1C0ZG
Index: NASDAQ
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