EANS-News: Derby Cycle presents new drive system for electric bikes (with photo)

- Globally unique drive concept combines high-performance centre
engine and back-pedal brake
- Two hand brakes and one back-pedal
brake ensure top braking capacity
- Up to 100 km range and
comfortable recharging ensure customer benefit

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New Products

Subtitle: - Globally unique drive concept combines high-performance
centre engine and back-pedal brake - Two hand brakes and one
back-pedal brake ensure top braking capacity - Up to 100 km range and
comfortable recharging ensure customer benefit

Cloppenburg (euro adhoc) - Cloppenburg, March 24, 2011 - Derby Cycle
AG (ISIN DE000A1H6HN1, WKN A1H6HN), Germany's largest manufacturer of
bicycles in terms of sales, has unveiled its new "Impulse Drive" for
the first time. The new drive system that it has developed was
presented yesterday evening to professionals and specialists from the
bicycle world at the VELOBerlin bicycle trade fair in Berlin. The
system combines the comfort of a high-performance centre engine
electro-drive with a familiar back-pedal brake. This drive concept
comprises a new worldwide development, and underscores Derby Cycle's
innovative strength as a market leader in the high-growth e-bike
segment.

Consumers have been faced with a compromise to date: either to enjoy
a particularly comfortable centre engine thanks to its low centre of
gravity, but without a back-pedal brake - or to deploy back-pedal
braking as accustomed, but to then derive the electro-drive's
much-loved "tailwind effect" from a technically inferior front motor.
The Kalkhoff Impulse series combines the advantages of both drive
concepts, with both a back-pedal brake and two hand brakes delivering
unique breaking comfort, and, with it, especially high safety levels.
At the same time, the low, central arrangement of the e-bike
components ensures optimal weight distribution. This offers cyclists
additional balance and even better steering behaviour. Along with
four Impulse models from the Kalkhoff brand, the new drive system is
also being included in selected Raleigh e-bike models.

The technology's full strength is also available when cycling uphill,
irrespective of pedalling frequency. The product is rounded out by
ranges of up to 100 km, a life-cycle of 1,100 charging cycles, and a
comfortable charging process, in which the battery can be optionally
removed.

Mathias Seidler, CEO of Derby Cycle AG, commented on this development
step as follows: "The e-bike market is growing. We are certain that
this new e-bike allows us to address an important and major target
group, and we identify enormous business potential for this new
drive."

Company profile:

Derby Cycle is a Germany's largest bicycle manufacturer in terms of
revenues, and one of the leading manufacturers in Europe. In
particular, global demand growth for high-quality electric and sports
bicycles, as well as the company's advancing internationalisation in
all European volume markets, are reflected in the company's dynamic
growth. Derby Cycle's product range comprises electric bicycles,
sports bicycles for leisure and competition purposes, as well as
comfort bikes for everyday and travel use. These bicycles are sold
through the established Kalkhoff, Focus, Raleigh, Univega and Rixe
brands. All models are developed and assembled at the company's base
in Cloppenburg, Germany. These high-quality products are distributed
through specialist retailers who provide their customers with
professional advice and extensive service.

With an around 550 employees, Derby Cycle achieved revenue of EUR 173
million in the 2009/2010 and financial year, 72.6 percent of which
was generated in Germany, and 27.4 percent abroad. Earnings before
interest and tax (EBIT) amounted to approximately EUR 12 million.
Derby Cycle sold a total of around 430,000 bicycles, of which 44,000
comprised e-bikes. As a consequence, Derby Cycle has asserted a
position of clear market leadership in 2010 with a 20 percent market
share. The company forecasted revenues of at least EUR 200 million,
and an EBIT margin of between 7 and 8 percent (2009/10: 7.0 percent)
for the 2010/11 financial year that ends on September 30, 2011.

Further information is available at: www.derby-cycle.com

Pictures with Announcement:
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http://resources.euroadhoc.com/us/3sKwlG3g

end of announcement euro adhoc
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ots Originaltext: Derby Cycle AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

cometis AG
Unter den Eichen 7
65195 Wiesbaden
www.cometis.de

Henryk Deter / Dominic Großmann
Telefon: +49 (0)611-20 58 55-15
E-Mail: grossmann@cometis.de

Branche: Consumer Goods
ISIN: DE000A1H6HN1
WKN: A1H6HN
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade