EANS-News: BENE AG / Bene intensifies activities in Asia and Australia (with photo)

Søren Trampedach has been appointed Chief Representative of the
region

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Strategic management decisions

Subtitle: Søren Trampedach has been appointed Chief Representative of
the region

Vienna / Waidhofen/Ybbs (euro adhoc) - The Bene Group, which is
listed on the Vienna Stock Exchange, continues to reinforce its
international sales activities under the management of Wolfgang
Neubert, newly appointed in September 2010 as Member of the Board of
Management responsible for Sales, naming Søren Trampedach, 38, Chief
Representative Asia Pacific as of 1 April 2011.

After appointing Gerald Sakuler Area Manager for Russia and the
former CIS countries, and Christian Hecker Managing Director for
Germany, with this latest step the Austrian furniture manufacturer is
clearly reinforcing its activities in the Asia Pacific region. Bene
has been successfully active in these markets in the past and
currently has countless projects in the pipeline. Analysts are
expecting very dynamic growth in this region in the coming years
which will be reflected in the demand for far more than 100 million
new office workspaces.

"I am pleased that we could win over Søren Trampedach for this
position. With his international experience and proven expertise in
the office furniture branch he will reinforce our expansion in this
growth region", said Frank Wiegmann, Chairman of the Management Board
of Bene Group. "Our sales net in Europe - with 37 individual
locations in 17 countries - is the most dense in the branch. Further
strengthening and expanding this is one important stepping stone on
our path to sustainably becoming the Branch´s most successful company
in Europe. By reinforcing our sales structure in Asia Pacific we have
taken another important step", continued Wiegmann, who is expecting
strong economic growth in this region despite the problems in Japan.

Trampedach, born in Denmark, worked for the office furniture
manufacturer Haworth for eight years. During this time, he
successfully built up their sales network in Asia and Australia. Most
recently, he held the position of Vice President and General Manager
of Haworth GmbH responsible for Europe. In addition to his
comprehensive international expertise in the office furniture branch,
Trampedach has a profound understanding of the Asian and Australian
markets.

About Bene. Bene is convinced that there is a clear connection
between the design of office and work environments, corporate culture
and the success of a company. Bene´s concepts, products and services
turn this philosophy into reality. Development, design and production
as well as consulting and sales are united under one roof. With 83
sites in 33 countries and 1,248 employees worldwide, Bene offers its
customers regional access to all of its services. In the business
year 2009/10, consolidated sales of the Bene Group amounted to EUR
179.3 million.

Pictures with Announcement:
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http://resources.euroadhoc.com/us/yZUm5KfS

end of announcement euro adhoc
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ots Originaltext: BENE AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Iris Hauser, Head of Public Relations
Neutorgasse 4-8, 1010 Vienna, Austria, Tel. +43-1-534 26-1239
E-mail: press@bene.com, Internet: www.bene.com

Branche: Furnishings & Furniture
ISIN: AT00000BENE6
WKN:
Index: ATX Prime
Börsen: Wien / official market