EANS-News: GMAC and Online Brand MBA.com Graduate to Next Level Commerce with asknet eCommerce Platform for Domestic and International Marketing and Sales

asknet’s secure and scalable platform drives innovation
and growth for GMAC and MBA.com

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Company Information/Technology

Subtitle: asknet’s secure and scalable platform drives innovation
and growth for GMAC and MBA.com

Karlsruhe, San Francisco (euro adhoc) - The Graduate Management
Admission Council® (GMAC®) has selected asknet, a leading provider of
global eCommerce solutions for software and digital media companies,
to relaunch its online platform and revitalize its global and
domestic sales strategies. The asknet platform has received top
grades from GMAC for its expansive online merchandising capabilities,
local currency options, and flexible solutions that empower them to
be more creative and innovative in its sales strategies.

GMAC is owner of the Graduate Management Admission Test® (GMAT®)
exam, used by almost 5,000 graduate business and management programs
worldwide as part of the admissions process. The organization serves
a global online customer base via MBA.com, an increasingly attractive
way for consumers to purchase popular GMAT test prep materials
through its online store. GMAC partners with John Wiley & Sons to
sell print and digital test prep materials via traditional retail
channels (e.g., bookstores, college bookstores and GMAT test prep
centers) and online channels such as Amazon.com. In addition to prep
books, MBA.com also offers highly sought-after prep materials that
are exclusively available at MBA.com.

"We went in search of a soup-to-nuts eCommerce partner that would
enable us to improve our customer experience and expand our global
footprint," said Betsy McIntyre, Director of Product Management for
GMAC. "asknet fit all of our functionality needs including
fulfillment, but also provided key insights and data that allowed us
to focus the entire organization on the potential of the online
channel to be the engine of growth both domestically and globally."

asknet´s platform provides GMAC and its online brand, MBA.com, with
much richer data than its previous eCommerce solution. Immediately
after implementing asknet, the team discovered that only 34 percent
of MBA.com sales originate from outside the U.S. The numbers were
surprising since more than 50 percent of the testing volume is
non-U.S. This and other key market insights, combined with business
intelligence from their own internal databases, have been
instrumental in helping to drive GMAC's global sales strategies.

The transition and platform relaunch initiative quickly enabled GMAC
to provide a vastly improved online shopping experience for its
diverse global customer base. The flexibility and ease of use of
asknet´s global commerce platform empowers its eCommerce team to
innovate and stretch the limits of its own creativity with new
strategies for bundling and cross-selling products.

The asknet eCommerce platform enables MBA.com to manage the entire
range of eCommerce activities, including promotions, cross-selling
and fulfillment. "With our previous system, international payments
had been a huge challenge with many international customers unable to
pay with the currency of their choice," said McIntyre. "asknet´s
currency conversion and international payment options are great
selling points for our globalization push."

For more information about asknet and to download the case study,
visit www.asknet.com.

About GMAC and MBA.com: The Graduate Management Admission Council
(www.gmac.com) is a nonprofit education organization of leading
graduate business schools worldwide dedicated to creating access to
and disseminating information about graduate management education.
GMAC is based in Reston, Virginia, and has regional offices in
London, New Delhi and Hong Kong. The Council´s MBA.com website, home
to the MBA.com store, is the registration portal for the GMAT exam
and provides information about management education to prospective
students.

About asknet: asknet is a leading provider of global ecommerce
solutions that increase sales and expand markets for software and
digital media companies. asknet solutions enable publishers to expand
their international reach while maintaining localized services to
customers in the US, Europe, Asia and new emerging markets. The
asknet Digital Index (ADI), Vendor Interaction Process (VIP), and
asknet Shop Cockpit (ASC) provide quick and easy solutions tailored
to meet each customer´s needs and enable flawless execution across
the full range of ecommerce services, from order management and local
payment options to multi-lingual customer service. Founded in 1995,
asknet today offers localized eShops in over 170 countries. The
company is based in Germany and has headquarters in San Francisco and
Tokyo.

end of announcement euro adhoc
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ots Originaltext: asknet AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Martina Oerther
Director Corporate Marketing
Tel.: +49 (0)721 96 458-6369
Email: martina.oerther@asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade
Frankfurt / Open Market / Entry Standard