EANS-News: Identive Group Inc. / Smartag supplies NFC Smart Poster Tags for Google Places Service

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Marketing

Atlanta, GA and Santa Ana, CA - April 12, 2011 (euro adhoc) - ACiG
Technology, a supplier and distributor of RFID products and a
business unit of Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV)
announced that is has been selected as the exclusive supplier of near
field communication (NFC) RFID stickers for the roll out of Google´s
marketing campaign for Google Places in Austin, Texas. The NFC
stickers are manufactured by ACiG´s sister company, Smartag.

Google is currently distributing the 80x50mm stickers to local
business owners throughout Austin to help them promote their products
and services and encourage people to rate and review the businesses
on Google´s new local recommendation engine. The smart stickers are
utilized to convert conventional advertising posters to connected
smart posters. Consumers with NFC-enabled mobile phones who have
downloaded the Google Places app can simply touch their devices to
the stickers to access all kinds of relevant information about a
local business from across the web - such as its address, phone
number, hours of operation, payment types, helpful reviews and more.
Consumers can rate or review the business right from the webpage on
the mobile device, and then receive more personalized local
recommendations in their search results based on their opinions and
those of their friends.

Bernardo Hernandez, senior director of consumer marketing for Google
said, "NFC-enabled stickers are an integral part of our outreach
efforts to local Austin businesses as they demonstrate the
effectiveness of Internet spot marketing and help consumers quickly
discover more information about a business. About 20 percent of all
searches on Google are for local information, and NFC technology
delivered by Smartag smart stickers enables really interesting ways
to connect Austin locals and visitors with the businesses in the
area."

"As a manufacturer and distributor of core RFID technology, we see
many market trends develop from their earliest stages," said Roger
Hornstra, President U.S., ACiG Technology. "Smart posters are
expected to be a tremendous growth area in B to C marketing and we
are excited to work with Google as it pioneers this exciting
application of NFC technology."

About ACiG Technology ACiG Technology, a business unit of Identive
Group, Inc. (NASDAQ: INVE, Frankfurt: INV), is a supplier and
distributor of RFID inlays, cards, transponders, reader components
and electronic components for the RFID and smart card industries.
ACIG´s leading-edge technology and extensive knowledge of the RFID
Identification markets enable the company to help customers create
the right products for their secure identification applications. For
additional information, visit www.acig-tech.com.

About Smartag Smartag, a business unit of Identive Group, Inc.
(NASDAQ: INVE, Frankfurt: INV), specializes in high performance
design and production of high frequency (HF) and ultra high frequency
(UHF) RFID inlays and inlay-based conversions including labels, tags
and tickets. Smartag´s products are used in mass transit, leisure,
event and industrial applications and to enable secure NFC-based
payments using mobile devices. Smartag´s ability to utilize multiple
antenna technologies and designs provides significant versatility in
customizing solutions for different applications. For additional
information visit: www.smartag.com.sg.

Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
more information, please visit www.identive-group.com.

end of announcement euro adhoc
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ots Originaltext: Identive Group Inc.
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: investorrelations@identive-group.com

Branche: Computing & Information Technology
ISIN: US45170X1063
WKN: A1C0ZG
Index: NASDAQ
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