PopCap Games Acquires ZipZapPlay

Dublin (ots/PRNewswire) - PopCap Games, the worldwide
leader in casual games, today announced that it has signed an
agreement to acquire ZipZapPlay, a social games company based in San
Francisco, California. With the acquisition, PopCap increases its
Facebook games lineup, establishes a social studio in Silicon Valley,
and positions itself for further growth and continued success in one
of the hottest digital games categories. Financial terms of the
acquisition were not disclosed.

ZipZapPlay is a venture-backed social games startup with
seventeen employees including founders Curt Bererton (CEO) and
Mathilde Pignol (CCO), who will continue to direct game design and
development at the San Francisco studio. ZipZapPlay's previous titles
include Baking Life and other social games. "The team at ZipZapPlay
is one of the best in the social games space, and combined with our
existing group in Seattle gives us the opportunity to dramatically
expand our development resources," said John Vechey, PopCap
co-founder and VP of Corporate Strategy and Development, who oversaw
the acquisition. "While the acquisition creates immediate
cross-promotional and operations benefits, this is a strategic move
with huge long-term potential; we believe ZipZapPlay can help us
further evolve and expand the definition of social games."

"Adding ZipZapPlay's strong design and development team to our
rapidly-growing social games group is a big move for us," said Jason
Kapalka, co-founder and Chief Creative Officer at PopCap. "ZipZapPlay
is a great cultural fit: a truly creative company that lives and
breathes in this space. And their next game is very innovative and
exciting - we believe it has the potential to be a step forward in
the evolution of social gaming."

"We're elated to join the leading casual games developer and help
grow PopCap's presence in the social arena," said ZipZapPlay's
Bererton. "PopCap's focus on innovative gameplay and user experience
meshes with our own design philosophy. We can't wait to put our heads
together with PopCap and start creating the next generation of games
for Facebook and other social platforms."

ZipZapPlay will operate as an independent studio in San Francisco
headed by Bererton and Pignol and reporting to PopCap VP of Social
Games Development Jon David. With the resulting expansion of PopCap's
social game development capabilities, the company expects to have
four or five games available on Facebook by the end of 2011. PopCap's
initial social games, Bejeweled(R) Blitz and Zuma(R) Blitz, already
attract a total of approximately five million DAUs (Daily Active
Users), making PopCap the third largest Facebook game developer,
after Zynga and Electronic Arts.

About PopCap

PopCap Games is the leading global developer, publisher and
operator of casual video games: fun, easy-to-learn, captivating games
that appeal to all ages across PC, mobile, social and other
platforms. Based in Seattle, Washington, PopCap was founded in 2000
and has a worldwide staff of more than 400 people in Seattle, San
Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo.
PopCap's games have been downloaded over 1.5 billion times by
consumers worldwide, and its flagship franchise, Bejeweled(R), has
sold more than 50 million units.

The PopCap logo and all other trademarks used herein that are
listed at http://www.popcap.com/trademarks are owned by PopCap Games,
Inc. or its licensors and may be registered in some countries.
Facebook(R) is a registered trademark of Facebook Inc. Other company
and product names used herein may be trademarks of their respective
owners and are used for the benefit of those owners.

Contacts:
Cathy Orr
corr@popcap.com
+353-1-646-8107

ots Originaltext: PopCap Games
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