The NIVEA Skin Journey through 100 years of skin care (with picture)

Hamburg (ots) -

- Cross-reference: Picture is available at
http://www.presseportal.de/galerie.htx?type=obs -

NIVEA will be setting sail through a century of success with
guests from 50 countries on May 9 - 10, 2011. The on-board NIVEA
experience is kicking off with a live performance by superstar
Rihanna.

For 100 years now, consumers around the world have inseparably
associated the NIVEA brand with skin care and wellbeing. NIVEA will
be presenting the milestones and science behind the brand, and its
everyday significance for consumers around the world, during a
two-day anniversary cruise, the NIVEA Skin Journey, on May 9 and 10.

"We're going to celebrate our centennial year by giving our guests
the opportunity to experience how NIVEA evolved from the first creme
tin to the world's largest skin care brand. Skin Journey guests will
experience NIVEA's competence in catering to different consumer skin
care requirements and developing optimum skin care products for
people in their local markets," said Thomas-B. Quaas, Chief Executive
Officer of Beiersdorf AG.

The journey through time departs on May 9 from Hamburg, where
guests on the ship will be treated to an exclusive live performance
by music icon Rihanna. Some NIVEA guests will then have the chance to
meet & greet the superstar in person.

The NIVEA Skin Journey ship features an historic exhibition of
personal letters and photos from consumers, slide show images, famous
TV and cinema commercials and a big touchscreen sphere which enables
guests to interactively discover NIVEA's history. Relaxing spa
treatments will be provided by the NIVEA House personnel in special
spa zones so that guests can experience the beneficial effects of
NIVEA products for themselves.

The Research & Development exhibition features state of the art
measurement equipment, such as eye-wrinkle depth measurement devices,
for guests to test out. Various Skin Workshops with international
experts will provide background information on subjects such as the
regeneration of the skin as we sleep and the functions of the natural
coenzyme Q10.

A unique international psychological study, the NIVEA Skin Survey,
will also be presented on the Skin Journey. It reveals correlations
between personality type and skin type. The Skin Survey provides key
insights which will help the NIVEA Research & Development teams to
create innovative products that speak the language of skin.

Another exhibition shows the joint projects and initiatives of
NIVEA and Plan International according to the motto of 'We care &
connect'. Joachim Löw, German national football team trainer and
NIVEA FOR MEN skin care coach in Germany is a supporter of this
partnership and a Skin Journey guest. You can find further texts,
photos, footage and videos on NIVEA's 100th anniversary in our
virtual press center at http://www.Beiersdorf.com/Nivea100 .

Contact:
Beiersdorf AG
Corporate Communications
Tel.: +49 (0) 40 4909-2001
Fax: +49 (0) 40 4909-2516
E-mail: CorporateCommunications@Beiersdorf.com
http://www.Beiersdorf.de