EANS-News: Identive Group Inc. / Multicard partners with Rabobank and Royal Dutch Hockey Federation to promote mobile payment solution in Holland

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Marketing

OUD-BEIJERLAND, The Netherlands - June 28, 2011 (euro adhoc) -
Multicard, a leading supplier of credential solutions, identity
management, and system integration services and a business unit of
Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), announced today
that it is partnering with the Dutch financial services company
Rabobank and the Royal Dutch Hockey Federation (KNHB) to kick off the
first consumer campaign promoting its Cashless Betalen™ mobile
payment solution. The organizations will demonstrate and market the
solution at the prestigious international hockey tournament known as
the Rabo FIH Champions Trophy, which takes place from June 25 through
July 3 at the Wagener Stadium in Amsterdam.

With more than 200,000 members, Holland´s 250 hockey clubs are target
customers for Multicard´s Cashless Betalen solution, as are football
clubs and other social communities where there are frequent group
activities paid for with shared funds. At Rabobank´s booth at the
Champions Trophy, visitors will get a chance to see how the use of
the Cashless Betalen mobile payment solution could benefit their
organizations via live demonstrations, promotional films and
materials, and for club leaders, hands-on trials. Multicard will
provide near field communications (NFC) stickers to 1,000 club
presidents and other executives, which can be affixed to their smart
phones to turn the devices into digital wallets. The wallets are
preloaded with a small amount of funds courtesy of Rabobank, which
the club leaders can then spend to purchase refreshments at the
tournament, simply by touching their phones to a point of sale reader
at checkout.

Pieter Kooistra, managing director of Multicard Netherlands,
explained, "Sports clubs and other groups are an important part of
social activity in Holland, and typically the whole team will go
somewhere for drinks and food after a practice or match - much like
in the U.S., where a neighborhood baseball team will go out for pizza
after the game. Rather than have one person pay for everything and
then submit the receipt to the club for reimbursement, with Cashless
Betalen the sports club can have its own bank account and authorized
representatives can access, top up or check the balance of club funds
using their NFC-enabled phones. Our ongoing interaction with users
also allows us to gain incremental sales as clubs purchase NFC
stickers or wristbands for all their members, local merchants sponsor
clubs, etc."

Multicard, Rabobank and the KNHB are kicking off two promotional
packages for hockey clubs at the Champions Trophy. Both packages
include a digital wallet from Rabobank and Multicard´s Cashless
Betalen solution, which provides the secure interface to the digital
wallet. Cashless Betalen users will receive stickers, wristbands or
key fobs from Multicard that incorporate an NFC chip programmed with
a unique digital wallet account number. Multicard further provides
ongoing management of the digital wallet accounts, beginning with
activation of accounts when users log on to Multicard´s secure web
portal. The same web portal is used to deposit or transfer funds,
monitor transactions and check account balances. Rabobank´s
innovative digital wallet platform is highly secure and conforms to
all banking regulatory requirements for transactions, settlement and
balance limits.

"Mobile payments are fast, easy and secure and Multicard´s Cashless
Betalen solution is an important component of the roll-out of our
digital wallet platform in The Netherlands," stated Gertjan Rösken,
business development manager for Rabobank, "In a recent Rabobank
survey of target groups, 65% of hockey clubs would like to implement
a cashless payment solution and 45% would like to do so right away.
Our joint sponsorship of the Rabo FIH Champions Trophy is a unique
opportunity to build awareness and demonstrate the convenience and
security of mobile payments for the consumer market." Within this
cashless payment project, NXP Semiconductors supported the security
scheme using its secure DESFire EV1 contactless microcontroller.

About Multicard: Multicard, a business unit of Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), is a worldwide supplier of card
solutions for secure identification programs, with in-house
capabilities for credential issuance, personalization and fulfillment
services for the consumer, government, education, healthcare and
corporate markets. Multicard offers ID systems management and
engineering services as well as full implementation and program
management. Multicard also is a provider of enrollment, emergency
management and accreditation solutions using data capture equipment
for ePassport and other government ID and corporate ID applications.
For additional information, visit www.multicard.nl.

Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
more information, please visit www.identive-group.com.

Note: Cashless Betalen is a trademark of Multicard Nederlands. All
other trade names are trademarks or registered trademarks of their
respective holders.

Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English