EANS-News: Identive Group Inc. / Identive Group Launches Online Marketplace for NFC Solutions

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Marketing

Santa Ana, Calif. and Ismaning, Germany, July 13, 2011 (euro adhoc) -
Identive Group, Inc. (NASDAQ: INVE) (Frankfurt: INV), a provider of
products, services and solutions for the security, identification and
RFID industries, today bolstered its position as an early solutions
leader for the emerging near field communications (NFC) market with
the launch of an online marketplace featuring NFC solutions for
system integrators and applications developers.

Through its website at www.IdentiveNFC.com, the Company is offering a
range of NFC products as well as educational resources. Initially
available are:

• NFC tags for Google Places program - Pre-personalized NFC tags are
available for local businesses participating in Google´s smart poster
campaign for its Google Places service.

• NFC tags - The IdentiveNFC marketplace offers a selection of NFC
Forum-compliant tags - including Google NFC tags type 1, 2 and 4 -
which are the core component of all NFC-based applications, from
mobile payment to electronic ticketing.

• NFC readers - NFC readers work with NFC tags to initiate
transactions, services or other applications. Identive´s NFC readers
are based on contactless technology standards and are available in
both mobile and desktop form factors.

• NFC software development kit - NFC SDKs enables application
developers and system integrators to accelerate time to market of NFC
readers and terminals that support Device-to-Tag and Peer-To-Peer
applications such as event ticketing, retail loyalty, physical and
logical access as well as vending, public transport and mobile
payment.

• Educational resources - IdentiveNFC will offer webinars, webcasts
and educational materials about NFC technology and applications.

David Holmes, vice president Mobility & NFC for Identive Group,
stated, "NFC is going to radically change how we communicate, get and
use information and transact business by giving us the means to turn
our smart phones into all-in-one mobile devices. The IdentiveNFC
marketplace offers application developers, OEMS, infrastructure
providers and end users the tools they need to create new solutions
for the emerging NFC ecosystem."

About Identive Group Identive Group, Inc. is an international
technology company focused on building the world's signature group in
secure identification-based technologies. The businesses within
Identive Group have deep industry expertise and are well-known global
brands in their individual markets, providing leading-edge products
and solutions in the areas of physical and logical access control,
identity management and RFID systems to governments, commercial and
industrial enterprises and consumers. Identive's growth model is
based on a combination of strong technology-driven organic growth
from the businesses within the group and disciplined acquisitive
development. For additional info visit: www.identive-group.com.

Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English