Novak Djokovic Newly Appointed Audemars Piguet Ambassador

New York (ots/PRNewswire) -

On the occasion of the prestigious US Open, the fourth Grand Slam
tournament of 2011, Audemars Piguet reveals that the world number one
tennis player, Novak Djokovic, is to be a brand Ambassador for the
watch manufacturer.

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Novak Djokovic, who is enjoying an exceptional season in 2011, is
thereby proudly joining the brand's team of ambassadors which notably
includes a number of famous sportsmen including Michael Schumacher,
Leo Messi, American basketball star LeBron James, cricket legend
Sachin Tendulkar and golfers Lee Westwood and Rory Mcllroy.

A man of simple and modest tastes, Novak Djokovic is nonetheless
a genuine aesthete with a particular penchant for the refinement of
the timepieces made by the watchmaker from the Vallee de Joux. It was
thus entirely logical for Audemars Piguet to set the seal on this
friendship with the extraordinary player. It all began several months
ago, when he paid a discreet visit to the watch company that is still
in the hands of the founding families. During his visit, Djokovic
expressed his admiration for the brand's latest watches in glowing
terms after visiting the workshops in Le Brassus, stating how he had
been deeply impressed by "the beauty and the complexity of the
movements" produced there. "I have discovered a new passion for fine
watchmaking and I truly admire both the traditional and modern
aspects of the work accomplished by Audemars Piguet."

This admiration is mutual. Above and beyond his undeniable tennis
playing abilities, Audemars Piguet appreciates the generosity and
altruism demonstrated by Djokovic, who is involved in a number of
charitable endeavours. In 2007, he founded the Novak Humanitarian
Fund that operated on various fronts, including providing access to
tennis courts and scholarships for young Serbians, donating
ambulances to hospitals in Kosovska Mitrovica and Brus, and making a
donation to the Gracanica monastery for the redemption of land
parcels in Padaliste.

The fund has recently narrowed its scope of activities and
operates to provide emotional and programmatic support to children
who have lost a parent. In Serbia, the foundation also seeks to
promote access to education as well as educational development for
all children. To aid in this, Djokovic has partnered with UNICEF
Serbia.

In parallel, Djokovic takes part whenever he can in fund-raising
exhibition matches, such as on behalf of the reconstruction of Haiti,
in Japan, in Loznica and Kraljevo.

All of which makes it entirely natural for this big-hearted
individual and accomplished sportsman to be now officially joining
the Audemars Piguet family. Brand CEO Philippe Merk stated: "We are
particularly honoured by the friendship we enjoy with this great
champion who expresses through his sport our own values of excellence
and audacity. We wish him a warm welcome and the best of luck for the
rest of the season which he has dominated so far, but the battle with
his rivals isn't over yet!"

About Novak Djokovic

"Nole", as he is nicknamed in tennis circles, first caught the
public attention in 2006, particularly thanks to his surprising
performance in the French Open, where he eliminated three seeds. The
following year proved decisive to the career of the young Serb, who
won five tournaments including the ATP Miami Masters, which propelled
him to the rank of world number seven before his 20th birthday.

In 2008, he won the Australian Open and thus became the first
Serbian player to win a Grand Slam tournament. In December 2010,
Novak Djokovic won the equalising point for Serbia, which won the
Davis Cup for the first time in its history. In 2011, everything
seems to be going the way of the 24 year-old athlete who has won 57
out of 59 matches on the eve of the US Open. He became world number
one after winning his third Grand Slam title at Wimbledon on July 4th
and has so far won nine tournaments in 2011, including the Australian
Open and five Masters 1000.

About Audemars Piguet

Audemars Piguetis the oldest fine watchmaking manufacturer still
in the hands of its founding families (Audemars and Piguet). Since
1875, the company has written some of the finest chapters in the
history of Haute Horlogerie, including a number of world firsts. In
the Vallee de Joux, at the heart of the Swiss Jura, numerous
masterpieces are created in limited series embodying a remarkable
degree of horological perfection, including daring sporty models,
classic and traditional timepieces, splendid ladies'
jewellery-watches, as well as one-of-a-kind creations.

Website: http://www.audemarspiguet.com

Annabelle GARCIA
Head of International PR
Tel: +41-21-642-36-48
Email: annabelle.garcia@audemarspiguet.com

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ots Originaltext: Audemars Piguet
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