ad pepper media launches RTB platform - adXplus / Innovative real-time bidding platform ensures impressions are safely delivered in real-time to the right user in the right context

Nuremberg (ots) - ad pepper media - the leading international
digital marketing services and technology solutions provider, today
announced the launch of adXplus, its proprietary real-time bidding
(RTB) platform. adXplus enables advertisers to reach their target
audience, in true context and with full brand protection measures,
across all of the leading RTB enabled ad exchanges and sell-side
platforms as well as ad pepper media?s own publisher network.

The adXplus platform features a wealth of components including a
proprietary 12 language page level semantic analysis technology suite
- comprising language detection, semantic targeting to over 3,500
categories, 18 category brand protection filters, URL level black &
white list management and audience re-targeting. These functions
combined with sophisticated bidding and ad optimization algorithms
enable the platform to only bid for, buy and deliver impressions to
web pages and users that precisely match each advertiser?s brand
safety, audience and contextual targeting criteria whilst also
meeting their ROI metrics. adXplus offers pinpoint accuracy,
minimizes wastage while ensuring advertisers can safely maximize
reach across the huge diversity of inventory available from the
various RTB sources.

adXplus is available as a fully managed service, operated by
dedicated support teams based in ad pepper media?s 16 offices across
Europe and North America, supporting global campaigns and leveraging
the company?s 10+ years expertise in delivering effective media
campaigns.

"adXplus has been designed to constantly adjust bid values for
each and every impression based on a multitude of data criteria
including user, context and performance enabling us to deliver the
right ad to the right user and context yielding the best possible
campaign performance? said Sacha Carton, Director Product &
Technology Development and Director of the Board who is leading the
platform?s development. "The URL level brand protection controls we
have built in enable advertisers to deliver their ads in brand safe
environments whilst benefiting from the reach and content diversity
afforded by the millions of websites available through RTB.?

"adXplus is the fruit of the extensive technology investments we
have made in recent years which now allow us to bring highly
efficient next generation media buying, delivery, reporting and
optimization capabilities to our European and International clients?
said Ulrich Schmidt, Chairman and CEO of ad pepper media
International N.V. "Leveraging our platform?s semantic analysis
capabilities in 12 languages we are uniquely positioned to lead the
expansion of RTB advertising spend in Europe and Internationally.?

About ad pepper media ad pepper media is one of the leading
international digital marketing services and technology solutions
provider. The company provides a broad range of display, lead
generation, email, search engine and affiliate marketing services as
well as seman-tic targeting, ad serving and eCRM technology solutions
to media agencies, adver-tisers and publishers. With 16 branches in
eight European countries and the USA, ad pepper media is currently
managing campaigns for thousands of national and in-ternational
advertisers in more than 50 countries.

For more information on the company, group companies and
solutions, please visit http://www.adpepper.com/ .

Further information:
ad pepper media International N.V.
Thomas Gahlert
phone: +49 (0) 911 929057-0
fax: +49 (0) 911 929057-157
email: pr@adpepper.com