EANS-News: Identive Group Inc. / Identive partners with NXP to introduce new NFC Tag

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New Products

Subtitle: Combination of memory and read range offer market-leading
performance

Nice - Sophia Antipolis, France - September 19, 2011 (euro adhoc) -
Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), a provider of
products, services and solutions for the identification, security and
RFID industries, will be demonstrating the market´s first NFC tag
based on NXP Semiconductors´ new NTAG203 chip at the NFC World
Congress exhibition in France this week (Booth #19). Identive´s new
Smartag NFC product is available in poster label, pairing tag or
tag-in-box form factors and offers an ideal combination of memory
size and read range to enable NFC applications through glass windows,
display cases and the like.

"Identive´s technical expertise in HF designs, coupled with their
growing track record in NFC are a winning combination when it comes
to the introduction of new NFC tags. With a presence in the reader,
tag and software market, they offer an impressive portfolio of NFC
solutions. Identive´s rapid development of its new range of NFC tags
using the NTAG203 chip is allowing us to quickly leverage new market
opportunities," said Chris Feige, General Manager Tags & Labels,
Identification Business, NXP Semiconductors.

The new Identive tag is generally compatible to NXP's Mifare
Ultralight and Mifare Ultralight C tags but boasts a 20% increase in
read distance compared with the popular Mifare Ultralight C tag,
enabling a more positive user experience with applications such as
downloading information or accessing services. Moreover, the tag´s
144 bytes of memory makes it perfect for city apps, social networking
or mobile phone makers who wish to package their phones with
pre-loaded NFC tags featuring a promotional URL address or other
content. The tag is also available for design-in applications for
clients wishing to utilize Identive´s engineering services and
expertise.

"Our partnership with NXP is once again yielding superior solutions
for the NFC market," said Dave Holmes, Vice President Mobility & NFC
Solutions for Identive. "NXP´s advanced silicon developments are
enabling new NFC apps and approaches that are helping to fuel a
fundamental shift in how we use our mobile phones to bridge the
physical and digital worlds. Identive is committed to delivering the
NFC experience users expect and deserve and to leading the market for
NFC infrastructure solutions."

Via its online marketplace at www.IdentiveNFC.com, Identive offers an
array of standards-based NFC infrastructure products including smart
tags, labels, readers, modules, software and development kits.

About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV) is focused on building the world´s signature company in Secure
ID. The company´s products, software, systems and services address
the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in
the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.

Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English