EANS-News: Identive Group Inc. / Identive Expands Mobility & NFC Solutions Group

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Personnel

Subtitle: Mathew Smith Named VP Product and Technology Management

Santa Ana, Calif. and Ismaning, Germany, September 22, 2011 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of products, services for the identification, security and
RFID industries, today announced that Mathew Smith has joined the
Company´s Mobility & NFC Solutions group as vice president, product
and technology management. In this new role, Smith will manage
Identive´s product development activities to help leverage and
strengthen the Company´s early leadership position in the emergent
near field communications (NFC) market. Smith brings significant
experience in the areas of NFC, mobile software and payment
technologies, all of which are expected to be major drivers of market
growth over the next few years.

"I am pleased to welcome Mathew to the Identive NFC team. His
business insight and acumen coupled with his substantial background
in the security industry and web-based services give him a unique
ability to understand and envision NFC use cases, markets and how to
make it all work," said Ayman S. Ashour, chief executive officer and
chairman Identive. "Identive´s product successes to date with early
NFC adopters are the result of a strategy to make it easy for
customers to employ NFC to achieve desired results. Mathew will
provide significant support for our ongoing efforts as we expand our
offerings of full NFC solutions."

Prior to joining Identive, Smith served as director of TSM operations
for Gemalto NV, a digital security company, where he defined and
drove the global operational and deployment strategy for the
company´s Trusted Services Management (TSM) business, which manages
mobile payment credentials between banks and mobile network
operators. Smith previously had been chief architect and director of
an NFC business services initiative that originally developed the TSM
business while part of an innovation incubator group at NXP
Semiconductors. This TSM business was later sold to Gemalto. Prior to
this, he defined the product and sales strategy for NXP´s Java
software product line for mobile handsets, where he gained
significant experience working with mobile handset businesses and
markets in Europe, China, Taiwan and Korea. Before joining NXP, Smith
developed a product strategy and corporate business plan for Smart
Fusion, a wireless software start-up in France that subsequently was
sold.

Smith holds an MBA in innovation and strategy from the Theseus
Institute (now EDHEC) in France, an MS in Business Systems Analysis
and Design from City University in London and a BS in Chemical
Physics from the University of Kent in Canterbury.

Mathew Smith commented, "I have been impressed at Identive´s ability
to carve out a position as an early leader in NFC with projects such
as smartphone application tags and smart poster campaigns. So much of
what is talked about in the market today is based on expectations,
rather than results. Identive is proving over and over again that it
can bring real solutions to add real value. The Company´s strong
technology foundation in RFID and secure identity management along
with the significant breadth and depth of experience of its people,
are what´s required to help make NFC a reality for consumers and
businesses. I am excited to join Identive and be a part of the
paradigm shift to NFC."

In addition to integrated NFC solutions for a variety of
applications, Identive offers an array of standards-based NFC
infrastructure products including smart tags, labels, readers,
modules, software and development kits via its online marketplace at
www.IdentiveNFC.com.

About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV) is focused on building the world´s signature company in Secure
ID. The company´s products, software, systems and services address
the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in
the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.

Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English