Global Pop Phenomenon and Actress Selena Gomez to Host the "2011 MTV EMA"

London and New York (ots/PRNewswire) -

THE 18TH ANNUAL AWARDS SHOW AIRS LIVE FROM BELFAST
SUNDAY, 6th NOVEMBER AT 9PM GMT

MTV [http://www.mtvema.com ] today announced it has recruited the
multi-talented Selena Gomez to host the "2011 MTV EMA". With her
infectious charm, striking style and upbeat energy, actress and
platinum recording artist Gomez is guaranteed to help make the 18th
annual MTV EMA a must-watch event. The show will broadcast live on
MTV on Sunday, November 6th at 9PM GMT from Belfast's Odyssey Arena.
The "2011 MTV EMA [http://uk.mtvema.com/press/sponsors ]" is
sponsored by Dell, Replay, Hyundai and Swatch.

(Logo: http://www.newscom.com/cgi-bin/prnh/20110919/481126 )

For the first time ever, MTV will have its EMA host fully
integrated into the show across multiple screens, as Gomez will be
the lynchpin across all platforms for MTV's global celebration of the
year's best in music. As host of the main show, she'll be overseeing
all the onstage antics, performances, winners and unforgettable
moments of the evening. On the digital front, Gomez will be juggling
several duties to engage with EMA fans all over the world throughout
the show - from checking in with the Twitterverse to sharing
behind-the-scenes gossip to offering her unique commentary on
mtvema.com.

"I'm so excited to be the host of the '2011 MTV EMA' - it's a
dream come true!" said Gomez. "This is such a huge event that always
recognizes the biggest stars in music from across the globe, so it's
a real honor to be MC at this year's show."

Viewers can vote for their favourite EMA artists by visiting
http://www.mtvema.com. As previously announced, Lady Gaga leads the
pack of EMA nominees with six nods, with Katy Perry and Bruno Mars
following closely behind with four nominations. Adele, Justin Bieber
and Thirty Seconds To Mars are each up for three awards. Other EMA
nominees include Foo Fighters, Snoop Dogg, My Chemical Romance,
Jennifer Lopez, LMFAO, Jessie J, Beyonce, Coldplay, Eminem, Arcade
Fire, Red Hot Chili Peppers, Far East Movement, Kanye West, Linkin
Park, Wiz Khalifa and Kings of Leon.

About Selena Gomez

In 2011, Selena Gomez released her third album "When The Sun
Comes Down", and in 2010, she got the world on its feet with "A Year
Without Rain." A follow-up to her debut album "Kiss & Tell," Selena's
gold-certified Hollywood Records debut CD, "A Year Without Rain"
shows Gomez and her band, The Scene, in a whole new light, this one
pulsating, multicolored and ready for the mirrored ball. She has
landed three Billboard Club Play #1's. A Dallas native, Gomez started
acting at age 7. She landed her first film role in the 2003 sci-fi
action adventure film "Spy Kids 3-D: Game Over." She made her mark as
an actress playing girl wizard Alex Russo in the Disney Channel's
"Wizards of Waverly Place," which first premiered in 2007 and won a
2009 Emmy Award for Outstanding Children's Program. Gomez then made
an indelible impression with her starring roles in 2010 comedy
"Ramona and Beezus" and this year's "Monte Carlo". Gomez has branched
out into fashion with her clothing line, Dream Out Loud, and she is a
proud UNICEF ambassador.

About the MTV EMA

The "2011 MTV EMA" will be available to a potential viewing
audience of more than 1.2 billion people via MTV's global network of
more than 60 channels reaching more than 640 million households
around the world as well as through syndication. In addition, its
convergent programming and content will reach the entire interactive
community, via MTV's nearly 200 digital media properties around the
world. Richard Godfrey and Bruce Gillmer are Executive Producers for
the "2011 MTV EMA."

The "2010 MTV EMA", held in Madrid, was the event's most watched
telecast ever with a total of 22.2 million viewers tuning in to MTV
and VIVA channels around the world. The 17th annual show saw a +61%
increase year over year with the coveted P12-34 demographic and
grabbed a +72% increase in live streams of the show online to more
than 4.5 million.

For all MTV EMA news and announcements, check out EMA on Facebook
[http://www.facebook.com/mtvema ] and follow us @ EMA Twitter
[http://www.twitter.com/mtvema ]. For MTV EMA press materials, please
visit press.mtvema.com [http://www.mtvema.com/press ].

About MTV:

MTV is the world's premier youth entertainment brand. With a
global reach of more than a half-billion households, MTV is the
cultural home of the millennial generation, music fans and artists,
and a pioneer in creating innovative programming for young people.
MTV reflects and creates pop culture with its award-winning content
built around compelling storytelling, music discovery and activism
across TV, online and mobile. Outside of the United States, MTV is
part of Viacom International Media Networks, a division of Viacom
Inc. , one of the world's leading creators of programming and content
across all media platforms. For more information about the 2011 MTV
EMA, please visit http://press.mtvema.com.

For further information, please contact:
Kate Laverge
MTV / Viacom International Media Networks (London)
+44-207-284-6144
kate.laverge@mtvne.com
Bernadette Simpao
MTV / VIMN (New York)
+1-917-734-4966
bernadette.simpao@mtvstaff.com

Photo:
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