EANS-News: BWT Aktiengesellschaft / Award from the federal state of Upper Austria BWT wins innovation prize for table water filter technology (with photo)

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Research & Development

Mondsee (euro adhoc) - BWT - Best Water Technology, Europe´s Number 1
in the field of water technology - has won the 2011 innovation prize,
taking first place among major corporations in the federal state of
Upper Austria for its revolutionary Mg2+ filter technology. The
filter cartridge with Mg2+ technology, the core of the new BWT table
water filter, not only filters tap water and removes limescale and
heavy metals, along with unwanted und unpalatable substances, but
simultaneously enriches drinking water with precious magnesium. The
awards were conferred during a ceremony involving the Federal State
Minister of Economic Affairs, Kommerzialrat Viktor Sigl, on 26
September 2011 in Linz. Additionally BWT was also nominated for the
Austrian State Prize for Innovation.

Mg2+ technology, patented by BWT, represents a milestone in water
technology. The cartridge in the BWT table water filter is the first
and only one to not only filter tap water but also to mineralise it
with the magnesium flavour carrier. The outcome: Particularly
palatable and healthy water - perfect for pleasant everyday drinking.
The drinking water, filtered and enriched with magnesium, preserves
the aroma of coffee and tea. "Thanks to BWT Mg2+ technology, the
filtered drinking water containing magnesium is particularly
beneficial to health, while also significantly enhancing its flavour,
thus making it healthy and tasty drinking water", Andreas
Weißenbacher, Chairman of BWT´s Executive Board, emphasised following
the awards ceremony. The jury of the Federal State Prize for
Innovation, which comprises leading figures from academia, business,
politics and the media, considered BWT´s Mg2+ technology worthy of
the prize on the basis of its excellent properties in respect of
innovation, utility, the environment and economic effect.

Simple principle, great effect The BWT table water filter is based on
a simple principle. Tap water is poured into the pitcher and then
flows through the replaceable filter cartridge and into the
reservoir. The filtration process and enrichment of the water with
magnesium take place in the cartridge, which is filled with a filter
granulate. The BWT filter granulate consists of a mixture of
activated charcoal and an Mg2+ ion exchanger. The activated charcoal
binds the substances that impair flavour, such as chlorine and its
compounds, as well as pesticides, while the ion exchanger absorbs
substances that bind limescale and heavy metals like lead and copper,
releasing magnesium ions into the water.

Magnesium makes the difference Dissolved in water, magnesium is an
important source of flavour. It is responsible for the filtered water
tasting natural and fresh. Coffee and tea drinkers will also
appreciate the water from the BWT table water filter when preparing
their beverage of choice, bringing out the flavour and aroma of hot
drinks particularly well. And the filtered water ensures perfect
"coffee cream" that sits on top of the coffee. The positive effect on
hot and cold drinks is also achieved with food. Thus the use of water
enriched with magnesium enhances the flavour of dishes when cooking.

In addition to this unique technology, BWT filter cartridges are also
characterised by their long life and can be used with all currently
available filter jugs from established manufacturers. For
environmentally aware consumers, BWT also offers a refillable
cartridge.

With its innovative magnesium Mg2+ technology in the BWT filter
cartridges, the company is directly addressing consumers for the
first time with a major communication campaign. At the heart of the
campaign, which can be seen this year in Austria and Germany, is the
table water filter, the only one to enrich tap water with magnesium,
creating the best healthy drinking water. The company is also about
to enter the Italian market.

Pictures with Announcement:
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http://resources.euroadhoc.com/us/UgFq37yW
http://resources.euroadhoc.com/us/kyE3VxSp

Further inquiry note:
BWT Aktiengesellschaft
Mag. Ralf Burchert
ralf.burchert@bwt-group.com
Tel.: 06232/5011-1113

end of announcement euro adhoc
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Pictures with Announcement:
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http://resources.euroadhoc.com/us/UgFq37yW
http://resources.euroadhoc.com/us/kyE3VxSp

company: BWT Aktiengesellschaft
Walter-Simmer-Str. 4
A-5310 Mondsee
phone: 06232/5011-0
FAX: 06232/4058
mail: office@bwt.at
WWW: www.bwt-group.com
sector: Water Supply
ISIN: AT0000737705
indexes: ATX Prime
stockmarkets: official market: Wien
language: English