PUMA announces partnership with MERCEDES GP PETRONAS Formula One Team

Herzogenaurach (ots) - PUMA announced today it has entered into a
new multi-year partnership with the MERCEDES GP PETRONAS Formula One
Team. The global Sportlifestyle brand has become the exclusive
licensing partner to MERCEDES GP PETRONAS for footwear, apparel and
accessories; and an official Team Partner, effective from 1 January
2012. The partnership agreement incorporates prominent branding
locations for PUMA on the MGP W03, the team's 2012 race car, and on
all race and teamwear products.

Through this new partnership, PUMA will develop MERCEDES GP
PETRONAS licensed products for global sales and distribution. A
strong emphasis will be placed on sales performance of the MERCEDES
GP PETRONAS range in mature Motorsport markets, but as the Formula
One race calendar expands into new markets and the global profile and
reputation of the sport continues to grow, this sales focus will
expand globally.

PUMA will also provide MERCEDES GP PETRONAS with its latest
innovations of fireproof racewear for the team's drivers and all
technical pit personnel. As the Sportlifestyle brand with the longest
heritage in motorsport, PUMA's development of fire retardant
technology has helped revolutionise driver racewear by dramatically
reducing weight, while maintaining the optimal performance of safety
and comfort.

Ross Brawn, Team Principal at MERCEDES GP PETRONAS commented:
"PUMA has a long and successful heritage in motorsport and, having
worked with them previously in Formula One, I know their technical
performance innovations for racewear are amongst the best in the
industry, which is of course critical to our racing operation. PUMA's
global capability to design, develop and distribute licensed products
for fans of the Silver Arrows around the world is equally impressive.
This is a key partnership for MERCEDES GP PETRONAS, and one we are
delighted to have established."

Christian Voigt, Senior Head of Global Sports Marketing at PUMA
said: "PUMA is fully committed to motorsport for the long term, and
signing this partnership with the MERCEDES GP PETRONAS team is a
major statement for us as a brand. Mercedes-Benz has such a rich
heritage in motorsport and MERCEDES GP PETRONAS is an exciting
continuation of this story. With such talented drivers and team
personnel, it's clear they are destined for great things in the years
to come. Combining our experience in licensed product development and
distribution with the brand equity of the team has significant
commercial benefits for both parties, and is another strong basis for
this new partnership."

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PUMA

PUMA is one of the world's leading sportlifestyle companies that
designs and develops footwear, apparel and accessories. It is
committed to working in ways that contribute to the world by
supporting Creativity, SAFE Sustainability and Peace, and by staying
true to the principles of being Fair, Honest, Positive and Creative
in decisions made and actions taken. PUMA starts in Sport and ends in
Fashion. Its Sport Performance and Lifestyle labels include
categories such as Football, Running, Motorsports, Golf and Sailing.
Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA
Group owns the brands PUMA and Tretorn. The company, which was
founded in 1948, distributes its products in more than 120 countries,
employs more than 9,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more
information, please visit www.puma.com

International Media Contacts:
Tim Stedman,
International PR, PUMA
+49 151 1474 3148
tim.stedman@puma.com

Sara Gottman,
International PR, PUMA
+1 978 996 4441
sara.gottman@puma.com