Turkcell Teknoloji Receives Best Contactless Mobile Transaction (NFC) Award for Cep-T Cüzdan

Istanbul, November 1 (ots/PRNewswire) -

Turkcell , the leading communications and technology company's
100% subsidiary; R&D and innovation base Turkcell Teknoloji has won
the SIMagine award in the Best Contactless Mobile Transaction (NFC)
Awards category.

Turkcell Cep-T Cüzdan, a mobile wallet application that enables
the secure installation of more than one credit card application on a
single SIM card, was a world first developed by Turkcell Teknoloji.
The Cep-T Cüzdan service, which relies on NFC (Near Field
Communication), eliminates the need for conventional plastic credit
cards. Instead, the NFC supported terminals in themselves become
credit cards with the introduction of this application. Through Cep-T
Cüzdan, customers can load their MasterCard branded credit cards to
their mobile phones and make contact-free transactions for onetime
payment of up to TRY35 with no pin or signature. Having been approved
by MasterCard, Cep-T Cüzdan currently offers huge convenience to Yapi
Kredi and Garanti Bank users. Further Turkish banks and other service
providers are expected to become available to mobile wallet service
subscribers, thereby enabling them to experience real wallet concept
with the convenience of their mobile equivalent.

Turkcell Teknoloji's General Manager, Semih Incedayi commented
that, "Through our competency, which is backed by Turkcell's
pioneering vision in technology and communications, Turkey is now
considered one of the leading countries in this arena. Over the past
2 years, we have accumulated solid know-how and experience in the
field of contactless technologies, having now achieved another global
first. The fact that Cep-T Cüzdan won the SIMagine award in the Best
Contactless Mobile Transaction (NFC) Awards category confirms the
level of technical competency Turkish engineers have now reached,
which is very meaningful."

About SIMagine

The SIMagine awards are organized by an association that consists
of key sector representatives, known as SIM Alliance. SIM Alliance
has been supporting the creation, usage and management of secure
mobile services worldwide for more than ten years. The alliance
conducts studies to estimate and detect security, identity and
mobility related problems on the internet, where convergence is
gradually gaining importance.

About Turkcell

Turkcell is the leading communications and technology company in
Turkey with 34.1 million subscribers and a market share of
approximately 54% as of June 30, 2011 (Source: Operator's
announcements and excluding the impact of the change in prepaid churn
periods in Q2 2011). Turkcell is a leading regional player, with
market leadership in five of the nine countries in which it operates
with its approximately 61.7 million subscribers as of June 30, 2011.
The company covers approximately 85% of the Turkish population
through its 3G and 99.07% through its 2G technology supported
network. It has become one of the first among the global operators to
have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA
multi carrier solution. Turkcell reported a TRY2.3 billion (US$1.5
billion) net revenue with total assets of TRY15.5 billion (US$9.5
billion) as of June 30, 2011. It has been listed on the NYSE and the
ISE since July 2000, and is the only NYSE-listed company in Turkey.
Read more at http://www.turkcell.com.tr

For further information please contact Turkcell
Nihat Narin, Investor and International Media Relations
Tel: +90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr
http://www.turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on
twitter by clicking on the link below.

http://twitter.com/TurkcellNews

ots Originaltext: Turkcell
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