EANS-News: Identive Group Inc. / MULTICARD LAUNCHES ONLINE CASH ACCOUNT MANAGEMENT FOR POPULAR SWISS EDUCATION ID CARD

--------------------------------------------------------------------------------
Corporate news transmitted by euro adhoc. The issuer/originator is solely
responsible for the content of this announcement.
--------------------------------------------------------------------------------

Marketing

WALLISELLEN and SION, Switzerland - November 29, 2011 (euro adhoc) -
Multicard, a leading supplier of credential solutions, identity
management and system integration services and a business unit of
Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), today announced
the launch of polypurse™, an Internet-based platform for managing the
cashless payment functions of its popular Swiss ID card for campus
environments. polypurse adds new features and convenience, including
online account management and reporting, for the tens of thousands of
student and employee cardholders at universities and hospitals across
Switzerland.

With polypurse, cardholders can now perform a range of cashcard
management operations online, including checking account balances,
verifying transactions and re-loading the card with cash value via a
bank account or credit card. In addition, polypurse enables
cardholders to securely access value-added local services such as
Mobility CarSharing® for short-term city car rental and velopass for
bike rental.

"Our Polyright ID card has been extremely successful on university
campuses in Switzerland, serving as an all-in-one ID credential for
payment, building access, library check-out, locker or bike rental
and a number of other applications," said Thierry Gattlen, Managing
Director of Multicard polyright SA. "The ability to manage the cash
functions of the card online via polypurse offers significant
convenience for holders. In addition polypurse helps prepare the card
for an extended life beyond university, as people can continue to use
the cashless payment functions of the card after graduating."

Multicard´s integrated ID solutions for education enable secure
identity management, cashless payment on campus POS, vending machines
and copiers and seamless integration to additional applications,
including dorm access, IT network access, time and attendance and
transportation services.

About Multicard: Multicard, a business unit of Identive Group, Inc.,
is a worldwide supplier of card solutions for secure identification
programs, with in-house capabilities for credential issuance,
personalization and fulfillment services for the consumer,
government, education, healthcare and corporate markets. Multicard
offers ID systems management and engineering services as well as full
implementation and program management. Multicard also is a provider
of enrollment, emergency management and accreditation solutions using
data capture equipment for ePassport and other government ID and
corporate ID applications. For additional information, visit
www.multicard.com.

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is a leading
provider of products, services and solutions for the security,
identification and RFID industries. For more information, please
visit www.identive-group.com.

Note: polypurse is a trademark of Multicard polyright SA and Mobility
CarSharing is a registered trademark of Mobility Genossenschaft. All
other trade names are trademarks or registered trademarks of their
respective holders.

Further inquiry note:
Ms. Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
--------------------------------------------------------------------------------

company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English