EANS-Adhoc: Valora Holding AG / Valora Retail exceeds expectations, with 160 k kiosk outlets already operating on an agency basis

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announcement.
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15.12.2011

Valora Retail exceeds expectations, with 160 k kiosk outlets already
operating on an agency basis

• Agency system developing successfully - sales at agency outlets up
by between 3 and 5 percent, cost efficiency savings exceed 5 percent
target. • k kiosk Germany achieving average sales growth of 16
percent at tabacon units now converted to k kiosk format.

Agency system developing successfully - sales at agency outlets up by
between 3 and 5 percent, cost efficiency savings exceed 5 percent
target.

A year and a half after adopting this new outlet business model,
Valora now has 160 k kiosk units running as autonomous agent-operated
units in Switzerland. The expansion of the k kiosk agency system
under the «Valora 4 Growth» strategy is proving increasingly
successful. The Group has far exceeded its original objective of
having some 100 units running on an agency basis by the end of 2011.
As of December 1, 2011, 160 k kiosk outlets have been operating as
agent-managed outlets. By the end of 2015, Valora intends to expand
its agency network to encompass at least 350 k kiosk sites. These
agency units are generating incremental sales up by between 3 to 5
percent on average, in line with expectations. Cost efficiency levels
have also been improved, as streamlined resource deployment has
generated cost savings of well over the 5 percent Valora had
budgeted.

Through this initiative, Valora is not only actively promoting
entrepreneurship in Switzerland, but also specifically furthering the
development of the SME sector. The agency system has become
successfully established in a variety of retail formats in
Switzerland and other countries and is now one of the industry´s most
promising business models. In the words of Thomas Vollmoeller, the
Valora Group´s CEO, "The k kiosk agency system enables Valora to
offer energetic and entrepreneurially minded employees an attractive
opportunity to establish businesses of their own."

k kiosk Germany achieving average sales growth of 16 percent at
tabacon units now converted to k kiosk format.

The k kiosk brand is also gaining ground in Germany. Following its
acquisition of some 180 tabacon franchise outlets, Valora has added
to the 20 k kiosk units already operating in Germany by converting 65
former tabacon franchise units to modern k kiosk outlets. After they
have been modified to the established k kiosk format - thus extending
their product range to include food, beverages, press products and
services - the former tabacon outlets have increased their sales by
16 percent on average. Valora expects these outlets to achieve
further growth in sales and profitability in the years ahead.

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Key facts and figures for Valora Holding AG

• Valora is a consumer goods trading company, specialising in
small-outlet retail and operating in selected niche markets
(www.valora.com). • The Valora Retail division operates kiosks and
other small-outlet retail formats in heavily frequented locations
across Europe (www.valoraretail.com) • In its Swiss, German,
Luxembourg and Austria markets, Valora Retail operates some 1,600
kiosks, convenience stores and gastronomy units. • Valora Retail is
Switzerland´s leading operator of standardised small and micro-outlet
retail formats in heavily frequented locations. • Valora Retail
Switzerland operates the following outlets: - 960 k kiosks - 103
avec. shops (both as Valora-operated and franchisee units) - 15
convenience stores (e.g. at Tamoil filling stations) - 18 Press &
Books units - 41 gastronomy units (30 Caffè Spettacolo and 11
espresso outlets) • Through its 160 Press&Books outlets, Valora
Retail Germany is the leading bookseller at German railway stations
and airports. In addition, the company´s k kiosk business unit
operates 195 tobacco and press product outlets, mostly in shopping
centres and department stores.
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Further inquiry note:
Investor Relations: Tel: +41 58 789 12 20
Mladen Tomic E-Mail: mladen.tomic@valora.com

Media Relations: Tel: +41 58 789 12 01
Stefania Misteli E-Mail: stefania.misteli@valora.com

end of announcement euro adhoc
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issuer: Valora Holding AG
Hofackerstrasse 40
CH-4132 Muttenz
phone: +41 61 467 20 20
FAX: +41 58 789 12 12
mail: info@valora.com
WWW: www.valora.com
sector: Retail
ISIN: CH0002088976
indexes:
stockmarkets: stock market: BX Berne eXchange, Main Standard: SIX Swiss Exchange
language: English