EANS-News: Valora Holding AG / Valora completes its acquisition of K. Schmelzer- J. Bettenhausen GmbH & Co KG

--------------------------------------------------------------------------------
Corporate news transmitted by euro adhoc. The issuer/originator is solely
responsible for the content of this announcement.
--------------------------------------------------------------------------------

Company Information

Muttenz (euro adhoc) - Valora completes its acquisition of K.
Schmelzer- J. Bettenhausen GmbH & Co KG

- Valora now Austria´s leading railway station bookseller
- New sites to serve as platform for further expansion

Valora now Austria´s leading railway station bookseller

Valora successfully completed its acquisition of K. Schmelzer- J.
Bettenhausen GmbH & Co KG with effect from January 12, 2012. The
transaction means that Valora has now become Austria´s leading
railway station bookseller. The 12 prime sites Valora has acquired
are located at Austria´s largest and most important railway stations
and at Vienna airport. Completion of this deal has enabled the
company to achieve comprehensive coverage of the German-speaking
markets, through a network now numbering more than 1 500 outlets at
heavily frequented locations in Germany, Switzerland and Austria.

New sites to serve as platform for further expansion

The "press&more" outlets the company has acquired in Austria will be
an important building block in Valora´s further expansion of its
activities in Europe´s German-speaking markets. During 2012, the
Austrian outlets´ product ranges will be reconfigured, and the market
presence, branding and store layouts already used by Valora´s proven
and successful Press&Books format will be suitably adapted for the
new Austrian sites. This transformation will draw on the substantial
experience Valora has accumulated from the more than 200 P&B stores
it already operates in Germany and Switzerland. Austria´s first
modern P&B format will open at the new Salzburg central railway
station by end of April 2012.

Further inquiry note:
Investor Relations: Tel: +41 58 789 12 20
Mladen Tomic E-Mail: mladen.tomic@valora.com

Media Relations: Tel: +41 58 789 12 01
Stefania Misteli E-Mail: stefania.misteli@valora.com

end of announcement euro adhoc
--------------------------------------------------------------------------------

company: Valora Holding AG
Hofackerstrasse 40
CH-4132 Muttenz
phone: +41 61 467 20 20
FAX: +41 58 789 12 12
mail: info@valora.com
WWW: www.valora.com
sector: Retail
ISIN: CH0002088976
indexes:
stockmarkets: Main Standard: SIX Swiss Exchange, stock market: BX Berne eXchange
language: English