EANS-News: Identive Group Inc. / IDENTIVE LAUNCHES NEW CONVERGED ACCESS ID GROUP

--------------------------------------------------------------------------------
Corporate news transmitted by euro adhoc. The issuer/originator is solely
responsible for the content of this announcement.
--------------------------------------------------------------------------------

Marketing

Subtitle: John Menzel appointed VP of Access Control ID Solutions

SANTA ANA, Calif. and ISMANING, Germany, January 26, 2012 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of products, services and solutions for the identification,
security and RFID industries, today announced that it has formed a
new product group focused on addressing the growing need for
standards-based, integrated access control from the door to the
network. The new Converged Access group aims to build on innovative
technology specially developed for the Identity as a Service / SaaS
offering of idOnDemand as well as the traditional strength of
Identive in network access smart card reader technology. The new
group will be headed by access control industry veteran John Menzel,
as vice president Access Control ID Solutions.

"The uniqueness of our SaaS offerings from idOnDemand lies, in
addition to our exceptional software and infrastructure backbone, in
a new range of converged readers and credentials; we needed to
develop readers and credentials that work across a large number of
different technologies to be able to offer a truly pioneering SaaS
solution covering both physical and cyber access. It is these unique,
patent pending, product technologies that we now launch to the wider
industry as part of our ID Infrastructure offerings," said Ayman S.
Ashour, CEO of Identive. "John Menzel is a true visionary in the ID
industry and was amongst the first to pursue a standards-based
approach in the physical access world. I am thrilled that John is
joining us as we apply our traditional strength in network access
products to the larger market for physical access control and the
rapidly growing market of converged access products."

John Menzel has over fifteen years of senior management experience in
a range of successful enterprises. In 2003 he co-founded XceedID, an
innovative, high-growth secure RFID reader and credential company,
where he served as CEO and President until its acquisition by
Ingersoll Rand in 2008. Following the sale, he continued with
Ingersoll-Rand Security Technologies in General Manager and Director
of Marketing Strategy roles. Prior to XceedID Menzel held senior
executive positions with major security industry companies, including
Director of Business Development & Technology Integration for
embedded proximity technology and Product Marketing Manager for
iCLASS® smart card products at HID Corporation, a division of Assa
Abloy. Most recently he was Vice President of Marketing for CNL
Software, a leading provider of physical security information
management software. Menzel earned a B.S. from the College of
Architecture, School of Building Construction, at the University of
Florida.

"After decades of proprietary systems dominating the physical access
market, there is a permanent trend towards standards-based solutions,
which is helping to fuel the convergence of cyber and physical access
credentials within organizations," explained Menzel. "This has
created a very natural opportunity for Identive to provide converged
solutions that draw from a robust and growing IP portfolio and years
of experience with delivering tens of millions of smart card readers,
in order to leverage the new wave of highly secure identity
credentials. I am excited to join Identive, be reunited again with
several colleagues from earlier years and to be able to deliver next
generation converged access solutions."

About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV) is focused on building the world´s signature company in Secure
ID. The company´s products, software, systems and services address
the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in
the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com. ??

Note: iClass is a registered trademark of HID Global.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
--------------------------------------------------------------------------------

company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English