LOUIS XIII® Partners with The Film Foundation to Advance Film Preservation

Paris (ots/PRNewswire) -

The King of Cognacs Preserves "True Genius" in Cinema

LOUIS XIII(R) Grande Champagne Cognac, the world's most esteemed
spirit from the House of Rémy Martin(R), announces a new partnership
with The Film Foundation, the leading non-profit film preservation
organization, founded by filmmaker Martin Scorsese. LOUIS XIII and
The Film Foundation are both known for upholding living histories and
have a shared purpose of artistry and heritage. The collaboration
will include a contribution from LOUIS XIII to The Film Foundation in
support of the foundation's film preservation activities in 2012, as
well as additional support and participation at exclusive Film
Foundation events. The partnership marks the first occasion in which
a spirit House enters into an official partnership with The Film
Foundation.

Celebrated across the globe as the King of Cognacs, LOUIS XIII
understands the importance of archival techniques, stewardship of
legacy and the true value of passionate dedication to a fragile
medium. With this unique French savoir faire passed down from
generation to generation, LOUIS XIII was officially registered in
1874. Today, every decanter remains the resulting effort of four
generations of Cellar Masters. LOUIS XIII is a unique blend of 1,200
eaux-de-vie from Grande Champagne aged up to 100 years, yielding one
century in each glass.

"Much like the time, finesse and care it takes to create a rare,
luxurious spirit such as LOUIS XIII, so does film preservation. Film
is at the heart of the American and French culture and both mediums
require a high degree of talent and craftsmanship to maintain," said
Augustin Depardon, Global Brand Director - LOUIS XIII. "LOUIS XIII
has been enjoyed over centuries and we want to ensure the same for
classic films, which is why we believe this partnership with The Film
Foundation, and their dedication to preserving motion picture
history, is so important for our House to honor and support."

"We're grateful to LOUIS XIII for their support of The Film
Foundation and our work in film preservation," said Jennifer Ahn,
Managing Director of The Film Foundation. "LOUIS XIII is a brand
that's committed to preserving its rich history, just as The Film
Foundation is committed to preserving the cinematic heritage that we
all share. LOUIS XIII's True Genius program is a great opportunity to
highlight some of the important films we're helping to restore, some
of which were created a century ago and will still be there a century
from now. Just like LOUIS XIII Cognac."

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ots Originaltext: Cognac Louis XIII
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Contact: Beth Andrews , Luxury Management Group, +1-310-854-4772,
bandrews@ems.luxurymg.com ; Contact: , Caroline Sarrot-Lecarpentier ,
Cognac Louis XIII, +33-1-44-13-44-13, csl@remy-cointreau.com