EANS-News: Identive Group Inc. / IDENTIVE GROUP ANNOUNCES PROMOTION OF MANFRED MUELLER TO COO, IDENTIFICATION PRODUCTS

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Personnel

SANTA ANA, Calif. and ISMANING, Germany, February 20, 2012 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of products, services and solutions for the identification,
security and RFID industries, today announced that effective April 1,
2012, Dr. Manfred Mueller will assume the position of Executive
Vice-President and COO, Identification Products, with operational
responsibility for Identive´s global product business, which
comprises approximately 45% of the Company´s revenue. Identive´s
Identification Products are used in the government, enterprise, and
consumer markets for a number of identity-based and related
applications, including cyber and physical access, eHealth,
eGovernment, citizen ID, mobile payments, loyalty schemes,
transportation and event ticketing.

Mueller currently serves as Executive Vice-President and Managing
Director of Identive´s ID Infrastructure division (formerly SCM
Microsystems), which develops and sells contact, contactless and
mobile smart card readers and terminals and development products. In
his new role, Mueller will have responsibility both for ID
Infrastructure and the Company´s Transponder product lines consisting
of radio frequency identification (RFID) inlays and smart tags, as
well as NFC tags, labels and cards.

"Manfred`s leadership of our ID Infrastructure division over the past
two years has resulted in the successful turnaround of this business,
with innovative new product releases, strong sales growth in
Asia/Pacific and Europe, improved margins and the division´s move
towards profitability," said Ayman S. Ashour, chairman and CEO of
Identive. "Bringing our fast-growing Transponder business together
with ID Infrastructure under Manfred´s leadership will allow us to
leverage the global structure of our reader operations and to align
our RFID and reader offerings to address common market opportunities,
in particular NFC and converged physical and logical access."

As COO for Identification Products, Mueller will work to drive the
sales growth of the Company´s NFC tags and readers, which enable the
market´s increasing array of NFC-enabled phones to perform
transactions, download information or launch applications. He will
also oversee the Company´s recently announced initiatives to build on
its strong base of network access and Software as a Service (SaaS)
technologies to address the rapidly growing market for converged
access products.

"RFID and reader technologies are at the very heart of electronic ID
applications and Identive´s market-leading products provide our
partners and OEMs with important building blocks for the identity
ecosystem. I am excited to take on this next challenge in my career
and look forward to further expanding Identive´s role in the identity
markets," said Mueller.

Over the past eleven years, Dr. Manfred Mueller has served in a
variety of management roles at Identive, with a primary focus on
sales, marketing and operations for the Company´s ID Infrastructure
division. He holds a Master's degree and a PhD in Chemistry from
Regensburg University in Germany and an MBA from the Heriot Watt
University in Edinburgh, Scotland.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world´s signature company in Secure ID. The
company´s products, software, systems and services address the
markets for identity management, physical and logical access control,
NFC and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English