EANS-News: Identive Group Inc. / IDENTIVE ANNOUNCES NFC TRANSPONDER PRODUCT LINE BASED ON SONY FELICA LITE

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Marketing

Subtitle: Identive first to offer transponders for all four NFC Types
globally

TOKYO, Japan - March 5, 2012 (euro adhoc) - Identive Group, Inc.
(NASDAQ: INVE, Frankfurt: INV), a provider of products, services and
solutions for the identification, security and RFID industries, today
announced a new line of near field communication (NFC) transponder
products based on Sony Corporation´s FeliCa Lite chip technology. The
announcement coincides with the NFC and Smart World Conference in
Tokyo this week, where Identive will be previewing its new FeliCa
Lite designs for NFC Forum Type 3 engineered inlays for tag and label
applications as well as its ultra-thin SmartCore™ technology for card
applications.

Sony´s FeliCa Lite technology is designed to offer a lower cost
alternative to conventional FeliCa chips thanks to a compact and
energy saving design, streamlined security features and an optimized
simple file system, making it ideal for high-volume NFC applications
where cost is critical. FeliCa Lite is backward-compatible within
FeliCa environments.

"FeliCa contactless technology has been widely deployed in Japan and
several other Asian countries for many years for public
transportation, customer loyalty programs and payment applications,
and there is a growing need for NFC infrastructure products to
capitalize on and expand this success," said Shunichi Fujii,
President of Identive Japan.

Scott Austin, Vice President International Sales of Identive´s
Transponder Division added: "Identive offers a full range of Type 1,
2 and 4 NFC products including tags, labels, cards and other products
for the commercial and consumer markets. We plan to expand our smart
FeliCa Lite offerings to include smart tag, sticker and label
offerings in the near future. We are pleased to be expanding our
range of NFC designs to include the highly respected FeliCa
technology from Sony and to strengthen Identive´s NFC transponder
offering with an important technology that is in demand by our
customers and NFC developers worldwide. We are particularly pleased
to be the first company to offer a wide range of designs for all
fours types of NFC tags globally,"

About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV) is focused on building the world´s signature company in Secure
ID. The company´s products, software, systems and services address
the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in
the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.
Established in 1998, Identive (Japan) KK (formerly SCM Microsystems
Japan, Inc.) is a wholly owned subsidiary of Identive Group, Inc.

Further inquiry note:
Herr Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English