Media Advisory - C2-MTL: New International Business Conference in Montreal, May 22-25, 2012

Montreal (ots/PRNewswire) -

Innovators from all industries will gather in Montreal from May
22 to 25, 2012 for three days of non-traditional experiences
including talks by top-tier business thinkers, artistic performances,
immersive installations, a creativity Boot Camp, collaborative
events, exhibitions and more - all set in a unique Innovation Village
designed exclusively for C2-MTL. C2-MTL (Commerce + Creativity
Montreal) is rethinking the conventional annual international
business conference to mount an exploration of the commerce /
creativity interface and its potential to redefine the way people do
business. C2-MTL, in partnership with Cirque du Soleil, Fast Company,
HSM Global and Sid Lee, invites the media to the first edition of its
new event. To obtain official media accreditation for C2-MTL, please
fill out the form available here
[http://c2mtl.com/c2-mtl-media-accreditation-request ].

High-profile speakers

Sixteen world-renowned speakers will be featured, including noted
director Francis Ford Coppola, former Disney CEO Michael Eisner,
Editor in Chief of AOL Huffington Post Media Group Arianna
Huffington, Google CFO Patrick Pichette and architect Winy Maas (see
complete list of speakers below).

Guest speakers will share their thoughts, vision and experience
on these subjects:

- How can we build a successful and adaptable business model in today's
constantly changing environment?
- How can we measure our success while constantly evolving?
- How can we sustain a culture of innovation?
- How can we draw parallels between different industries and take a
multidisciplinary approach to business?
- What drives the creative process? How can we provoke audacity?
- How can we shape our environment to make it more conducive to new ideas?
- How can we overcome the challenges and take advantage of the opportunities of
the digital economy?
- How can we adopt a personal culture of risk-taking?

World premieres and exclusive events

In addition to the talks, attendees will have plenty to keep them
busy: industry leader IBM has chosen C2-MTL as the venue for the
release of the 2012 edition of its Global CEO Study, a major
worldwide survey of hundreds of CEOs; the cutting-edge business
magazine Fast Company will be holding its eagerly awaited "100 Most
Creative People in Business" event at C2-MTL; Cirque du Soleil will
offer unforgettable artistic moments; Sid Lee Collective's Creativity
Boot Camp will showcase some of the world's finest creative minds;
more than 40 worldwide representatives of UNESCO's Creative Cities
Network will be in attendance, led by City of Montreal officials; the
ÉTS (École de technology supérieure) will hold its "24 hours of
innovation" international competition at the site, and more.

A unique village built forthe occasion

C2-MTL will welcome its 1,200+ participants to an exclusive
Innovation Village designed specifically for the event. Its
centerpiece is the historic New City Gas complex, built in the 19th
century to light the streets and factories of Montreal. The C2-MTL
site will also feature a smorgasbord of exhibitions, multimedia
presentations and conceptual spaces, including some designed by
Moment Factory.

SUMMARY

WHAT: C2-MTL's inaugural business conference
WHEN: May 22-25, 2012
Montreal, Quebec, Canada
C2-MTL Innovation Village
Corner Dalhousie St. and Ottawa St.
WHERE: Speeches will be at the historic New City Gas complex
Guest speakers:
- Michael Eisner (former CEO, Disney)
- Robert Safian (Editor, Fast Company)
- Robert Wong (Executive Creative Director, Google Creative Lab)
- Francis Ford Coppola (noted film director)
- Arianna Huffington (Editor in Chief, AOL Huffington Post Media
Group)
- Daniel Lamarre (CEO of Cirque du Soleil)
- Winy Maas (Co-founding Director, MVRDV, architecture and urban
planning firm)
- Lofti El-Ghandouri (Founder, Creative Society and The Hub
Madrid)
- Bertrand Cesvet (Chairman, Sid Lee)
- Dr. Rex Jung (Assistant Professor of Neurosurgery, University of
New Mexico)
- Patrick Pichette (CFO, Google)
- Ian Schrager (Entrepreneur and CEO, Ian Schrager Company)
- Jonah Lehrer (Contributing Editor, Wired Magazine)
- Carl Bass (CEO, Autodesk)
- Bill Damaschke (Chief Creative Officer, Dreamworks)
- SakchinBessette (Founder and Creative Director, Moment Factory)
Partners:
- Cirque du Soleil
- Fast Company
- HSM Global
- Sid Lee
WHO: - Full list [http://c2mtl.com/partners]

For further information:
Geneviève Hinse
Telephone: +1-514-894-4166
ghinse@c2mtl.com

ots Originaltext: C2-MTL
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