The market place for the European Solar Energy industry has successfully launched!

Berlin (ots) - www.milkthesun.com brings project developers,
investors, open area owners and owners of existing installations
directly into business with each other.

Through Milk the Sun (www.milkthesun.com), the first Europe-wide
Online-Marketplace has begun and combined the trading of project
rights and existing installations, with a roof and open space
exchange. Milk the Sun is the solution to the long-standing confusion
associated with the ambiguous structure of primary and secondary
markets and succeeds in making it a transparent process. Until now
many small suppliers of roofs or project rights in the photovoltaic
market searched hopelessly for investors while investors
simultaneously searched for them. "The entire process, from planning
to installation, would have previously required several middlemen,
particularly for the reselling of solar investments. That old trade
mentality for photovoltaic investments and project rights is not only
non-transparent and time consuming, it is also associated with high
transaction costs", says Felix Krause, CEO of Milk the Sun.

Project rights, roof surfaces and investments simply and
efficiently brought to an online market

With Milk the Sun long broker chains are now unnecessary. All
users can post offers or requests, compare projects, find solar
surfaces and reduce acquisition costs substantially. Providers
present themselves on the platform to a large number of investors.
Milk the Sun has created ideal conditions for, and succeeded in,
establishing photovoltaic investments as a liquid asset class. Since
the launch in March 2012, the market place platform has already been
responsible for several successful PV-investment trades between 27
kWp and 1.2 MWp.

Given the funding cuts for solar energy in many European
countries, it is necessary to offer direct marketing channels.
"Middlemen involved in the solar energy trading industry have taken a
large portion of the return on investment for no reason other than
the dated idea that they were necessary", explained Felix Krause. "In
order for solar energy to remain profitable, future business partners
must possess the ability to communicate directly with each other.
Milk the Sun is the best solution for exactly that."

Pressekontakt:
Milk the Sun GmbH
Jan-Hendrik Thieme
Chausseestraße 29
10115 Berlin
Email: jt@milkthesun.com
Tel. +49 30 46 999 0330
Fax +49 30 46 999 0331
www.milkthesun.com