EANS-News: Identive Group Inc. / IDENTIVE ADDS ONLINE CUSTOM NFC TAGS TO ITS INDUSTRY LEADING NFC MARKETPLACE

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Marketing

Subtitle: Personalized NFC tags now available from
www.identiveNFC.com

SANTA ANA, Calif. and ISMANING, Germany, April 26, 2012 (euro adhoc)
- Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of
products, services and solutions for the identification, payment and
NFC mobility markets today launched a new NFC tag online
customization service to supply consumers and developers with
personalized NFC tags. Customers can now order NFC tags, stickers and
smart posters for advertising, promotion, information pick-up or
social media check-in and can personalize their tags with their own
designs, photos or logos, specify a URL destination, phone number or
other data to be encoded, and place orders directly on
www.identiveNFC.com.

"Industry analysts project the number of consumers with NFC-enabled
smartphones to grow exponentially this year, making near field
communication an exciting tool for promotions and advertising, and
for making information about products or services easily accessible,"
said David Holmes, vice president Mobility & NFC Solutions for
Identive. "With the wave of new NFC phones arriving, businesses and
service providers are looking for ways to use this fun and convenient
technology and give their customers a unique and positive experience.
This new service makes it easy to quickly create custom NFC tags for
virtually any environment."

Identive's personalized NFC tags comply with NFC Forum standards and
are available in several sizes and form factors to suit specific
needs and environments. The NFC tags can be used on posters or
affixed directly to furniture or objects to create a fun and
informative experience for users when they tap the tags to download
special offers or promotions, view a video or movie trailer, check-in
to or 'like' a business on social media sites, dial a phone number or
enjoy any of the dozens of new phone-based activities that NFC is
expected to enable. Custom NFC tags can be ordered now at
www.IdentiveNFC.com.

Identive's online NFC marketplace, www.identiveNFC.com, is the
world's most comprehensive NFC store, offering standard NFC tags,
Google Places NFC tags, readers, reader modules, software development
kits and now custom printed and personalized NFC tags.

About Identive Group Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV) is focused on building the world's signature company in Secure
ID. The company's products, software, systems and services address
the markets for identity management, physical and logical access
control, NFC and a host of RFID-enabled applications for customers in
the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English