Zhaga continues success tour / More than ten members will be exhibiting Zhaga-compliant LED products at Lightfair International

Piscataway, NJ (ots) - "Our specifications substantially change
the LED lighting market by reducing the risks of developing LED
lighting products", Menno Treffers, Zhaga?s General Secretary, gets
to the heart of the matter - the future belongs to the
interchangeability of LED light sources from different manufacturers.
This was recently experienced by 200,000 visitors who attended
Light+Building. "The reactions to Zhaga were consistently positive.
The majority of European light manufacturers were particularly
excited to witness the initial implementations of the six Zhaga
specifications that currently exist. Designers and distributors, on
the other hand, wanted initial information on the initiative?, said
Annetta Kelso, Marketing Manager Philips - one of over 30 Zhaga
members who exhibited Zhaga-compliant LED products for the first time
at the trade fair. This is a good starting point for the second leg
of the information tour, which will take Zhaga to the Lightfair
International trade fair in Las Vegas (9-11 May 2012). The site will
be a hive of industry interaction - including over ten Zhaga
companies.

Annetta Kelso lists the key benefits: "Finally, luminaire
manufacturers can now concentrate exclusively on the design and
qualitative aspects of the LED luminaire. You can pursue long-term
plans with a wide range of LED light sources in the secure knowledge
that there will always be multiple supply sources." The customer
profits from this on the bottom line. Component manufacturers are
also supporting the consortium: "Zhaga helps us to drive
standardization on lighting components such as LED holders, so
luminaire makers do no longer need to redesign their luminaire when
changing the LED.", says Matthijs Peters, Industry Manager Lighting
with Zhaga member Molex. "This reduces cost and risks, especially for
smaller companies who therefore struggled to enter the LED market
before."

Even the industry organisations support the efforts of Zhaga to
make the LED market more future-proof. According to Juergen Sturm,
Secretary General of the European Lamp Companies Federation: "The LED
market is highly fragmented and rapidly changing. Zhaga's LED
interface specifications meet the strong demand for clear guidelines
and standardization. We fully support Zhaga as their initiative will
be the key to a rapid, wide and sustainable dissemination of LED
technology with all its benefits for manufacturers, consumers and the
environment."

More information on http://www.zhagastandard.org,
http://twitter.com/zhaga_led and http://www.youtube.com/zhagaled.

Pressekontakt:
HERING SCHUPPENER, Nadine Przybilski, +49.211.430.79-52,
nprzybilski@heringschuppener.com