Red Arrow Entertainment Group acquires majority interest in Israeli-based "July August Productions"

Munich (ots) - Secure a production foothold in Israel as a
fast-growing and internationally renowned TV market - Partner with a
tier-one production company with expertise in non-scripted / scripted
productions and strong links to local and international broadcasters
- Access a pool of ambitious content creators, delivering
sophisticated mainstream programming - Worldwide sales to be managed
via Red Arrow's program-distribution arm, SevenOne International

Red Arrow Entertainment Group today announced the acquisition of a
majority shareholding in July August Productions, a tier-one Israeli
production company with demonstrated excellence in original format
development, scripted series and feature films for major channels and
prime-time slots. Production and distribution highlights include the
game show "Still Standing" (2-season top performance on Channel 10;
sold to US network NBC and Chinese Jiangsu Broadcasting with stellar
ratings) and award-winning drama series "The ‘A' Word" (2 seasons
picked up by Keshet). The deal represents a key strategic move into a
TV market well known for local creativity and global export appeal
across genres.

July August is led by Managing Directors Lisa Shiloach and Eilon
Ratzkovsky, both highly respected and successful players in the
Israeli TV and film industry. Lisa's 20 years' experience
incorporates TV production, including dramas, entertainment programs,
game shows, documentaries, and the development of original TV formats
such as "Still Standing" and "The Frame". Eilon is credited with some
of the most successful films and drama series produced in Israel,
achieving international rewards for "The Band's Visit", "The ‘A'
Word", "Champagne Spy", the Israeli version of "The Office", and many
others.

Company founder Jasmine Group, a leading international media
company specializing in VOD, multi-channel TV, production,
post-production, video games and internet, continues to be a
significant minority shareholder in July August. Red Arrow and
Jasmine will partner to drive July August's growth and expansion.

Jan Frouman, Group Managing Director of Red Arrow, said: "We have
long viewed Israel as a strategically compelling content market - and
we're certainly not alone in that view. But, as with any market,
finding the right people is everything. With July August and Jasmine,
we've teamed up with the best of the best. These guys are stars, and
we are thrilled to call them our partners."

Yossi Uzrad, Founder & President of Jasmine Group, added: "We are
very proud to join forces with the Red Arrow Group. In the past few
months, we have become closely acquainted with the management team
and I believe that, together with their creative and innovative
strengths, we can take July August to a higher level. This
partnership will not only enable the company to maintain its position
in Israel as one of the leading production companies, but also open
up further opportunities in the international market."

About Red Arrow Entertainment Group Launched in January 2010 as a
ProSiebenSat.1 Group company, Red Arrow combines a dynamic and
growing group of 17 TV production companies spanning 9 countries,
with powerful creative partnerships, including Dick de Rijk ("You
Deserve It"; "Deal or No Deal") and Genetic Entertainment ("Home
Sweet Hotel"; "Don't Panic"), and a leading programme distribution
house.

For more information about Red Arrow Entertainment Group, please
visit: www.redarrow.tv

For further information about July August Productions, please
visit: www.july- august.com

Contact:

Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
E-Mail: Stefanie.Prinz@ProSiebenSat1.com