EANS-Voting Rights: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

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Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
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Announcement according to Article 21, Section 1 of the WpHG (share)

1) BlackRock Advisors Holdings, Inc., New York, NY, USA, notified us pursuant to
article 21 section 1 WpHG (German Securities Trading Act) on May 10, 2012 that
the percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0),
Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 3% on
May 4, 2012 and on this date amounted to 3.30% (6,903,160 shares with voting
rights).

3.30% (6,903,160 shares with voting rights) of these voting rights are to be
attributed to BlackRock Advisors Holdings, Inc. pursuant to article 22 section 1
sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

2) BlackRock International Holdings, Inc., New York, NY, USA, notified us
pursuant to article 21 section 1 WpHG on May 10, 2012 that the percentage of
voting rights held by them in adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse
1, 91074 Herzogenaurach, has exceeded the threshold of 3% on May 4, 2012 and on
this date amounted to 3.16% (6,605,250 shares with voting rights).

3.16% (6,605,250 shares with voting rights) of these voting rights are to be
attributed to BlackRock International Holdings, Inc. pursuant to article 22
section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence
2 WpHG.

3) BR Jersey International Holdings, L.P., St. Helier, Jersey, Channel Islands,
notified us pursuant to article 21 section 1 WpHG on May 10, 2012 that the
percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0),
Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 3% on
May 4, 2012 and on this date amounted to 3.16% (6,605,250 shares with voting
rights).

3.16% (6,605,250 shares with voting rights) of these voting rights are to be
attributed to BR Jersey International Holdings, L.P. pursuant to article 22
section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence
2 WpHG.

Herzogenaurach, May 14, 2012

adidas AG
The Executive Board

Further inquiry note:

end of announcement euro adhoc
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issuer: adidas AG
Adi-Dassler-Str. 1
D-91074 Herzogenaurach
phone: +49 (0)9132 84-0
FAX: +49 (0)9132 84-2241
mail: investor.relations@adidas-Group.com
WWW: http://www.adidas-Group.de
sector: Recreational & Sports goods
ISIN: DE000A1EWWW0
indexes: DAX, CDAX, HDAX, Prime All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English