This is not business as usual: C2-MTL's first edition a success

Montreal (ots/PRNewswire) -

- The second edition of the new global business conference already
confirmed: be in Montreal, May 21 to 23, 2013

Over the past few days, some 1,300 participants from over 40
countries saw the likes of Francis Ford Coppola, Michael Eisner,
Daniel Lamarre and other big names of the world of commerce and
creativity, and got the opportunity to discuss, collaborate, network
and celebrate with world-class business leaders. They leave now with
a bounce in their step and a check on their 2013 calendar: the second
edition of C2-MTL will be held from May 21 to 23.

"This first edition was a real tour de force and we have great
ambition for future editions. We were able to showcase creative
talent through various presentations and special events. Great news:
we have already sold our twenty tickets for 2013 to participants who
want to be back next year", declared Jean-François Bouchard, Curator
of C2-MTL and President of Sid Lee.

"Thanks to our top-grade speakers and the outstanding innovation
village created specifically for the conference, C2-MTL's debut was
nothing short of amazing, and it met all our expectations, content-
and experience-wise. We hope that C2-MTL will become an intellectual
and experiential benchmark all over the world; this first edition has
been a giant leap forward," said C2-MTL executive producer Benoît
Berthiaume.

Speakers and artistic performances leave crowd in awe

C2-MTL debut's met all expectations: Arianna Huffington launched
her new GPS for the Soul app; Ian Schrager, master of reinvention,
founder of NYC's famous Studio 54, and creator of the boutique-hotel
concept, shared the key to his success; international sensation Moby
offered an outstanding performance; the Cirque du Soleil artists
mesmerized the audience with their artistic skills, including during
the opening evening, where everyone gathered on a terrace to enjoy a
performance created exclusively for C2-MTL, set to an operatic
soundtrack, with the downtown skyline serving as a breathtaking
backdrop.

10,000 entries, 100 journalists, 2km of tweets

Throughout the conference, C2-MTL registered 10,000 entries, on
top of web followers. About a hundred national and international
journalists attended this first edition. Through its website, C2-MTL
reached web surfers from a hundred different countries.

Philippe Stark and Richard Branson at C2-MTL in 2013?

More good news for 2013: international design star, Philippe
Stark, has confirmed he will be on board. In C2-MTL's closing act
saw, the participants swarmed Twitter to invite none other than Sir
Richard Branson British business tycoon and founder of Virgin Group.

About C2-MTL

A brave new commercial world requires brave new business models,
and from May 22-25, 2012, Montreal's C2-MTL
[http://www.c2mtl.com/fr/lexperience ] (as in Commerce + Creativity)
conference will go where no business conference has gone before.
Curated by creative agency Sid Lee [http://sidlee.com ], this
unprecedented gathering of international business leaders is a
completely new kind of annual business conference, one that explores
the relationship between commerce and creativity, as well as its
potential to redefine business. C2-MTL is giving notice that the
business conference of the past is exactly that: in the past.

For further information:
Geneviève Hinse
+1-514-894-4166
For more information:
http://www.C2MTL.com
Twitter.com/c2mtl
Facebook.com/c2mtl

ots Originaltext: C2-MTL
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